# Assets — APWU Health Plan (Elkridge MD)

## Reply email
Honestly Gregory, your note landed right as I was clearing my inbox, so you caught me at my desk. Here it is, Gregory:

{VIDEO_LINK}

It's a short video showing where AI assistants and Google point people instead of APWU Health Plan.

Best next step is a quick 15-20 min call. I'll walk you through what we're seeing and what needs to be done to fix it.

Grab whatever time works for you in our live calendar: {BOOKING_LINK}

Best, Hugo

## Video script
[face to camera] Hi Gregory, Hugo here from Grow Patiently. I found one specific opportunity for APWU Health Plan I wanted to show you directly. [screen: search bar] I did what your patients do and searched 'lifebalance', one of the biggest terms in your space at around 1,300 searches a month. [screen: results] Voluntarybenefitsplan.com comes up. APWU Health Plan doesn't. [screen: highlight] That's roughly 1,300 people every month researching this and landing on a competitor instead of you. The fix is making your site the answer that AI assistants and Google point to for that term. We get our clients consistently outranking their competition in both Google and AI search. We work with private healthcare clinics across the US, UK and Canada, and AI search is the single biggest opportunity right now. [face] Let's do a quick 15-20 min call and I'll walk you through exactly what's happening and how we fix it. Grab whatever time suits you in our calendar. Talk soon, Gregory.

## Recap line (for follow-ups)
APWU Health Plan is invisible for 'lifebalance' (around 1,300 searches a month), where voluntarybenefitsplan.com is capturing that traffic instead.

## Slots offered

> ⚠️ Few/no slots in 8am-6pm lead-local — calendar availability is set to UK hours; fix for US campaigns.

## Confidence notes
- The high-volume competitor terms (lifebalance, usps union) read as benefits/union rather than dental, so it is worth a quick human check on relevance before the call, even though the keyword gap itself is real and confirmed.