AI & Search Visibility: austinthyroid.com, Austin TX
AI & Search Visibility Audit · 2026-07-27
⚲ functional medicine Austin TX
What a patient sees on Google — and when they ask AI
2
Drshellysethi
drshellysethi.com
3
Nourishmedicine
nourishmedicine.com
✗ austinthyroid.com doesn’t appear — so patients never see you at this moment.
When a patient already knows your name, austinthyroid.com is easy to find. The problem is everything before that. Across the non-branded searches patients use when they're choosing a functional medicine clinic in Austin, ChatGPT, Gemini and Google surface other clinics and austinthyroid.com doesn't appear. This report shows exactly which searches, who is being recommended instead, and what it takes to be in those answers.
Visibility by patient search — AI & Google
| What a patient searches | Your visibility | Who shows up instead |
|---|
| “functional medicine Austin TX” | Not visible | austinfmc.com, drshellysethi.com, nourishmedicine.com, advancedfunctionalmedicineaustin.com and austinwellnesscollaborative.org fill the answers. Around 140 searches a month. |
| “best functional medicine Austin TX” | Not visible | General directories and listings. No single clinic owns this one, which makes it the easiest of the three to take. |
| “top rated functional medicine Austin TX” | Not visible | austinfmc.com, advancedintegratedhealth.com, advancedfunctionalmedicineaustin.com, austinholisticdr.com and spiritrestoration.org are recommended instead. |
The underlying data
- "functional medicine Austin TX" draws around 140 searches a month. austinthyroid.com does not appear for it.
- Across all three non-branded discovery searches checked, austinthyroid.com is not visible in the AI or search answers.
- austinfmc.com appears for two of the three queries, including both the main term and the "top rated" variant.
- Your Google Business Profile is a genuine strength. 3.9 stars from 433 reviews is more social proof than most clinics in the city carry.
What this gap is costing you
The patients missing you are the ones furthest along and easiest to convert. Someone typing "top rated functional medicine Austin TX" has decided they want treatment and is only choosing where. Right now that patient gets a shortlist of other Austin clinics, books with one of them, and never learns austinthyroid.com exists. Every one of those searches is a consultation that goes somewhere else by default, not by comparison.
What winning looks like
Winning here means being the clinic that ChatGPT, Gemini and Google name when someone asks who to see in Austin, not just the clinic they can find once they already know you. You are unusually well placed to take it quickly, because the hard part is already done. 433 reviews at 3.9 stars is exactly the credibility signal these systems look for when deciding which clinic to recommend. The work is making that visible on the searches that bring new patients in.
Where we’d start
1
Own the core Austin service term
Build a dedicated, in-depth page targeting "functional medicine Austin TX" that answers the question directly rather than describing the practice. This is the term other Austin clinics are currently taking uncontested.
2
Structure content for AI answer engines
AI assistants pull short, clearly labelled answer passages under question-shaped headings. Restructure the key service pages so each patient question is answered in a self-contained block that can be lifted and cited.
3
Take the unowned comparison searches
"best functional medicine Austin TX" has no clinic dominating it. A genuine comparison and selection-criteria page is the fastest route into an answer set nobody currently controls.
4
Surface your reviews on site
Your 433 reviews are strong proof that currently lives only on Google. Pull them onto the site with correct review and LocalBusiness schema so both Google and AI assistants can read the credibility you have already earned.
What’s already working in your favour: Google Business Profile is strong: 3.9★ from 433 reviews.
The opportunity
Austinfmc.com and four other Austin clinics fill the AI and Google answers for "functional medicine Austin TX" (around 140 searches a month) while austinthyroid.com doesn't appear at all. On a quick 15–20 minute call we’ll show you exactly how we’d get austinthyroid.com into those answers — in Google and the AI assistants your patients now ask first.