AI & Search Visibility — Comfort Talk
AI & Search Visibility Audit · 2026-06-18
When patients research a clinic like Comfort Talk through AI assistants like ChatGPT and Gemini, or through Google, you reliably show up for your own name — but for the broader, non-branded terms that bring in new patients, you're behind. 'Kinaesthetic', a term with around 2,900 searches a month, is being captured by nlpworld.co.uk rather than you. That's the pattern: strong on branded search, missing from the discovery searches that introduce you to people who've never heard of you.
Visibility by patient search — AI & Google
| What a patient searches | Your visibility | Who shows up instead |
|---|---|---|
| “clinic” | Not visible | General directories / listings — no single clinic owns it |
The underlying data
- Comfort Talk ranks for 328 organic keywords today — a solid base, but concentrated on branded and lower-intent terms.
- 'kinaesthetic' (~2,900 searches/mo) is owned by nlpworld.co.uk, not Comfort Talk.
- 'figuring out people pdf' (~1,900 searches/mo) is captured by nlp-mentor.com.
- 'circle of excellence meaning' (~320 searches/mo) is also held by nlpworld.co.uk.
- Your site is fast — PageSpeed 97/100 — so the technical base for ranking is already in place.
What this gap is costing you
Every month, the patients searching a high-intent term like 'kinaesthetic' — around 2,900 of them — land on nlpworld.co.uk instead of Comfort Talk. These are people actively researching and ready to act, who never see you because a competitor fills the answer first. That's new-patient demand quietly going elsewhere.
There’s more
This is the snapshot. The full breakdown — including the exact moves we’d make to get Comfort Talk showing up — is what we’ll walk through together. Grab a time below and I’ll take you through all of it.