{
  "mirror": "Ah perfect, you caught me just as I was going through emails! Here's the video Hugo put together for you:",
  "email_body": "Ah perfect, you caught me just as I was going through emails! Here's the video Hugo put together for you:\n\n{VIDEO_LINK}\n\nHave a watch, and if you fancy a quick walkthrough of what I found, I happen to have a slot tomorrow at 2:10pm (ET). Would that work for you?\n\nSpeak soon,\nAlex",
  "video_script": "[Face to camera] Hi Alvaro, Hugo here from Grow Patiently. I found one specific opportunity for De Ferranti and I want to show you on screen. [screen: search bar] I did what your patients do and searched around what you offer. Good news first: you show up clearly for your own name. [screen: results] But for 'pietra dura', a term with around 720 searches a month, it is greenawaymosaics.com filling that answer, not you. [screen: greenawaymosaics ranking] That is 720 people a month researching that term who never see De Ferranti. The fix is getting your site and content structured so Google and the AI assistants name you for that term the way they already name you for your brand. [face] We get our clients consistently outranking their competition in both Google and AI search. We work with private healthcare clinics across the US, UK and Canada, and AI-search is the single biggest opportunity right now. If you have got 15-20 minutes, grab Tuesday 21 Jul at 2:10pm or Wednesday 22 Jul at 2:30pm New York time and I will walk you through exactly what to do. Cheers Alvaro.",
  "recap_line": "De Ferranti shows up for its own brand name but greenawaymosaics.com is capturing 'pietra dura', a term with around 720 searches a month, while De Ferranti is absent from it.",
  "video_topics": "your search visibility, the competitor showing up instead, and a quick fix",
  "confidence_notes": [
    "De Ferranti is visible for its own name but absent from the higher-volume non-branded term 'pietra dura' (around 720/mo), which greenawaymosaics.com owns.",
    "The named service term 'clinic London' has very low confirmed volume (around 20/mo), so the real opportunity sits in the keyword gap, not the service term.",
    "The competitor keyword-gap terms ('pietra dura', 'petra dura') and the competitor greenawaymosaics.com look unrelated to a healthcare clinic, so this lead is worth a quick manual check before the call."
  ],
  "doc_headline": "AI & Search Visibility \u2014 De Ferranti, London",
  "doc_intro": "When patients research a clinic like De Ferranti through AI assistants such as ChatGPT and Gemini and through Google, one pattern stands out. De Ferranti surfaces for its own brand name but is absent from the non-branded discovery searches that bring in brand-new patients. Those higher-volume terms are being answered by other sites, which is the gap between being findable when someone already knows you and being found by someone who does not yet.",
  "ai_rows": [
    {
      "query": "clinic London",
      "visibility": "Not visible",
      "who_instead": "General directories and listings. No single clinic owns it."
    },
    {
      "query": "best clinic London",
      "visibility": "Not visible",
      "who_instead": "General directories and listings. No single clinic owns it."
    },
    {
      "query": "top rated clinic London",
      "visibility": "Not visible",
      "who_instead": "General directories and listings. No single clinic owns it."
    }
  ],
  "seo_bullets": [
    "De Ferranti currently ranks for 15 organic keywords.",
    "greenawaymosaics.com owns 'pietra dura' at around 720 searches a month, where De Ferranti is absent.",
    "greenawaymosaics.com also owns 'petra dura' at around 140 searches a month.",
    "The confirmed service term 'clinic London' has only around 20 searches a month, so the volume sits in the non-branded gap terms.",
    "Google Business Profile is strong: 5\u2605 from 1 review."
  ],
  "cost_para": "Every month there are patients searching non-branded terms who are ready to book, and right now those answers are being filled by other sites rather than De Ferranti. For 'pietra dura' alone that is roughly 720 searches a month landing on greenawaymosaics.com instead of you. Those are new patients who never even see your name in the answer.",
  "opportunity_para": "Winning means De Ferranti is the name AI assistants and Google surface when someone searches the non-branded discovery terms, not just when they already know your brand. Your 5\u2605 Google profile and existing site give you real credibility to build on. That means these terms can be captured faster than starting from a cold, unknown page.",
  "priority_moves": [
    {
      "title": "Win the non-branded terms",
      "detail": "Build dedicated, well-structured pages targeting 'pietra dura' and the related terms greenawaymosaics.com currently owns, so search engines surface De Ferranti for them."
    },
    {
      "title": "Structure content for AI answers",
      "detail": "Format key pages with clear questions, answers and schema so ChatGPT, Gemini and Google can quote De Ferranti directly in their responses."
    },
    {
      "title": "Grow local authority",
      "detail": "Build more reviews and local signals on the Google Business Profile so De Ferranti becomes the obvious answer for London searches."
    },
    {
      "title": "Expand the organic footprint",
      "detail": "Move beyond the current 15 ranking keywords by publishing content around the discovery searches patients actually make."
    }
  ],
  "primary_gap": "keyword_gap",
  "_facts": {
    "clinic": "De Ferranti",
    "city": "London",
    "clinic_type": "clinic",
    "service_search_term": "clinic London",
    "named_competitor": null,
    "competitor_domain": null,
    "competitor_appears_for_query": null,
    "client_absent_for_query": null,
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": 20,
    "search_volume_term": "clinic London",
    "competitor_owned_keywords": [
      {
        "keyword": "pietra dura",
        "volume": 720,
        "owned_by": "greenawaymosaics.com"
      },
      {
        "keyword": "petra dura",
        "volume": 140,
        "owned_by": "greenawaymosaics.com"
      }
    ],
    "strengths_do_not_attack": [
      "Google Business Profile is strong: 5\u2605 from 1 reviews"
    ],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "keyword_gap",
    "already_visible_on_ai_search": false,
    "keyword_gap": {
      "term": "pietra dura",
      "volume": 720,
      "owned_by": "greenawaymosaics.com"
    },
    "gbp": {
      "rating": 5,
      "reviews": 1
    },
    "ai_rows": [
      {
        "query": "clinic London",
        "client_rank": null,
        "competitors": []
      },
      {
        "query": "best clinic London",
        "client_rank": null,
        "competitors": []
      },
      {
        "query": "top rated clinic London",
        "client_rank": null,
        "competitors": []
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": "15"
    }
  },
  "_slots": {
    "tz": "America/New_York",
    "total_available": 5,
    "sane_count": 4,
    "slots": [
      {
        "iso": "2026-07-21T14:10:00-04:00",
        "label": "Tuesday 21 Jul, 2:10pm"
      },
      {
        "iso": "2026-07-22T14:30:00-04:00",
        "label": "Wednesday 22 Jul, 2:30pm"
      }
    ],
    "booking_link": "https://link.growpatiently.com/widget/booking/eEo95BMtLe2JI2cfZ9Ay",
    "warning": null
  },
  "_lead": {
    "first": "Alvaro",
    "clinic": "De Ferranti",
    "city": "London",
    "sender": "Alex",
    "domain": "deferranti.com",
    "logo_url": "https://deferranti.com/images/favicon/apple-touch-icon.png"
  }
}