# Assets — De Ferranti (London )

## Reply email
Ah perfect, you caught me just as I was going through emails! Here's the video Hugo put together for you:

{VIDEO_LINK}

Have a watch, and if you fancy a quick walkthrough of what I found, I happen to have a slot tomorrow at 2:10pm (ET). Would that work for you?

Speak soon,
Alex

## Video script
[Face to camera] Hi Alvaro, Hugo here from Grow Patiently. I found one specific opportunity for De Ferranti and I want to show you on screen. [screen: search bar] I did what your patients do and searched around what you offer. Good news first: you show up clearly for your own name. [screen: results] But for 'pietra dura', a term with around 720 searches a month, it is greenawaymosaics.com filling that answer, not you. [screen: greenawaymosaics ranking] That is 720 people a month researching that term who never see De Ferranti. The fix is getting your site and content structured so Google and the AI assistants name you for that term the way they already name you for your brand. [face] We get our clients consistently outranking their competition in both Google and AI search. We work with private healthcare clinics across the US, UK and Canada, and AI-search is the single biggest opportunity right now. If you have got 15-20 minutes, grab Tuesday 21 Jul at 2:10pm or Wednesday 22 Jul at 2:30pm New York time and I will walk you through exactly what to do. Cheers Alvaro.

## Recap line (for follow-ups)
De Ferranti shows up for its own brand name but greenawaymosaics.com is capturing 'pietra dura', a term with around 720 searches a month, while De Ferranti is absent from it.

## Slots offered
- Tuesday 21 Jul, 2:10pm (New York time)
- Wednesday 22 Jul, 2:30pm (New York time)


## Confidence notes
- De Ferranti is visible for its own name but absent from the higher-volume non-branded term 'pietra dura' (around 720/mo), which greenawaymosaics.com owns.
- The named service term 'clinic London' has very low confirmed volume (around 20/mo), so the real opportunity sits in the keyword gap, not the service term.
- The competitor keyword-gap terms ('pietra dura', 'petra dura') and the competitor greenawaymosaics.com look unrelated to a healthcare clinic, so this lead is worth a quick manual check before the call.