AI & Search Visibility — De Ferranti, London
AI & Search Visibility Audit · 2026-07-20
When patients research a clinic like De Ferranti through AI assistants such as ChatGPT and Gemini and through Google, one pattern stands out. De Ferranti surfaces for its own brand name but is absent from the non-branded discovery searches that bring in brand-new patients. Those higher-volume terms are being answered by other sites, which is the gap between being findable when someone already knows you and being found by someone who does not yet.
Visibility by patient search — AI & Google
| What a patient searches | Your visibility | Who shows up instead |
|---|---|---|
| “clinic London” | Not visible | General directories and listings. No single clinic owns it. |
| “best clinic London” | Not visible | General directories and listings. No single clinic owns it. |
| “top rated clinic London” | Not visible | General directories and listings. No single clinic owns it. |
The underlying data
- De Ferranti currently ranks for 15 organic keywords.
- greenawaymosaics.com owns 'pietra dura' at around 720 searches a month, where De Ferranti is absent.
- greenawaymosaics.com also owns 'petra dura' at around 140 searches a month.
- The confirmed service term 'clinic London' has only around 20 searches a month, so the volume sits in the non-branded gap terms.
- Google Business Profile is strong: 5★ from 1 review.
What this gap is costing you
Every month there are patients searching non-branded terms who are ready to book, and right now those answers are being filled by other sites rather than De Ferranti. For 'pietra dura' alone that is roughly 720 searches a month landing on greenawaymosaics.com instead of you. Those are new patients who never even see your name in the answer.
There’s more
This is the snapshot. The full breakdown — including the exact moves we’d make to get De Ferranti showing up — is what we’ll walk through together. Grab a time below and I’ll take you through all of it.