{
  "mirror": "Ah perfect, you caught me just as I was going through emails! Here's the video Hugo put together for you:",
  "email_body": "Ah perfect, you caught me just as I was going through emails! Here's the video Hugo put together for you:\n\n{VIDEO_LINK}\n\nIt shows why some high ticket patients are going to your competitors before they even get the chance to see you.\n\nRather than try to explain everything on a video clip, it's a short call to go through things properly. I can do Thursday at 11:30am or 1:30pm (ET), which works best for you?\n\nSpeak soon,\nAlex",
  "video_script": "[face to camera] Hi Evan, Alex here from Grow Patiently. There's one specific opportunity sitting in front of Dockside Physiotherapy, and it's easier to show you than tell you.\n\n[screen cue: search bar, typing the query] I did what your patients do and searched \"physical therapy Victoria BC\".\n\n[screen cue: results page] Southislandphysio comes up. So do a few other local clinics, and a stack of directory sites like HealthHives and TrustAnalytica. Dockside isn't in those answers at all. Same story when I asked for the best and the top rated clinics in Victoria.\n\n[screen cue: your Google Business Profile] What makes that frustrating is your profile. 4.9 stars from 261 reviews. Anyone who already knows your name finds you and books. The patient who doesn't know your name yet never gets that far, because the answer they're handed doesn't include you.\n\n[screen cue: the audit doc] Here's the picture of the fix. Right now an AI assistant is answering a question about physiotherapy in your city, and your clinic isn't one of the names it reaches for. We restructure your pages and your local signals so that you are.\n\nWe get our clients consistently outranking their competition in both Google and AI search.\n\nWe work with private healthcare clinics across the US, UK and Canada, and AI search is the single biggest opportunity any of them have right now.\n\nIf you want to see the whole thing, we'll walk you through it in 15 to 20 minutes. Thursday 3 September at 11:30am New York time, or Friday 4 September at 11:30am. Either one is on our live calendar.\n\nThanks Evan.",
  "recap_line": "Dockside Physiotherapy doesn't appear at all for \"physical therapy Victoria BC\" or its top rated variants, while Southislandphysio and a run of directory sites fill those answers, despite a 4.9 star profile with 261 reviews.",
  "video_topics": "your AI visibility, the competitor showing up instead, and a quick fix",
  "confidence_notes": [
    "No search volume was confirmed for \"physical therapy Victoria BC\", so no traffic or patient-count figure is claimed anywhere in the email, script or doc.",
    "No SEMrush authority score or organic keyword count was available for the domain, so the SEO section is limited to the visibility checks and the Google Business Profile data we did confirm.",
    "Client rank is null on all three queries checked, which we state as \"not visible\" for those queries rather than as an overall ranking claim.",
    "Their Google Business Profile is a genuine strength (4.9 from 261 reviews) and is framed as an asset that makes the gap fixable, never as a weakness."
  ],
  "doc_headline": "AI & Search Visibility: Dockside Physiotherapy, Victoria BC",
  "doc_intro": "When someone already knows Dockside Physiotherapy, they find you and they like what they see. Your Google Business Profile carries 4.9 stars from 261 reviews. The picture changes for the patient who doesn't know your name yet. Across the three non-branded searches a new patient actually runs, Dockside doesn't appear at all, and the answers are filled by other Victoria clinics and by third-party directory sites.",
  "ai_rows": [
    {
      "query": "physical therapy Victoria BC",
      "visibility": "Not visible",
      "who_instead": "Southislandphysio.ca leads, alongside pursuitphysiotherapy.ca, broadmeadphysiotherapy.com, shelbournephysio.ca and sequoiaphysio.ca. All five are local clinics competing for the same patients."
    },
    {
      "query": "best physical therapy Victoria BC",
      "visibility": "Not visible",
      "who_instead": "Mostly directories and aggregators rather than clinics: healthhives.com, victoria-bc.com, trustanalytica.org and canadanear.com, with southislandphysio.ca the one clinic getting through."
    },
    {
      "query": "top rated physical therapy Victoria BC",
      "visibility": "Not visible",
      "who_instead": "Entirely third-party listing sites: healthhives.com, reviews.birdeye.com, yably.ca, victoria-bc.com and trustanalytica.org. No Victoria clinic owns this answer, which makes it the easiest of the three to take."
    }
  ],
  "seo_bullets": [
    "Google Business Profile: 4.9 stars from 261 reviews. A strong asset and the reason this gap is worth closing.",
    "Dockside does not appear on any of the three non-branded discovery searches we checked for Victoria BC.",
    "Southislandphysio.ca appears on two of the three queries, including the core service term.",
    "On two of the three queries, directory and aggregator sites hold most of the answer, not clinics. Those positions are winnable by a clinic with real review depth.",
    "Visibility for the clinic's own name is holding up. The gap is confined to non-branded searches, which is where new patients start."
  ],
  "cost_para": "The patients who search \"physical therapy Victoria BC\" are high intent. They have a problem now and they are choosing a clinic today. Right now that patient is handed a list of other clinics and directory pages, and Dockside is not on it. The 261 reviews only work on someone who already reached your profile, so the reviews are doing nothing for the largest group of people looking for a physiotherapist in Victoria this week.",
  "opportunity_para": "Winning here means being one of the clinics an AI assistant names, and one of the results Google surfaces, when someone asks who to see in Victoria. Dockside is unusually well placed to take it quickly: two of the three queries are held by directories rather than clinics, and a 4.9 rating across 261 reviews is exactly the signal both Google and the AI assistants lean on when deciding which local business to put forward. The credibility is already built. It just isn't reaching the searches that matter.",
  "priority_moves": [
    {
      "title": "Own the core service term",
      "detail": "Build a dedicated, properly structured page for physiotherapy in Victoria BC that targets the exact phrasing patients use. Right now that search returns five competing clinics and none of them is Dockside."
    },
    {
      "title": "Structure content for AI answers",
      "detail": "AI assistants pull from clear, question-shaped content with direct answers underneath. Rewriting your key service pages in that format is what gets a clinic quoted rather than skipped."
    },
    {
      "title": "Displace the directory listings",
      "detail": "The \"best\" and \"top rated\" searches are held by aggregator sites, not clinics. A genuine comparison-style page plus your review depth is what pushes a real clinic above a listing page."
    },
    {
      "title": "Put the reviews to work publicly",
      "detail": "261 reviews at 4.9 is a strong signal that currently only pays off after someone finds you. Surfacing that proof through your site and local profiles feeds the same signals AI assistants and Google use to pick which clinic to name."
    }
  ],
  "primary_gap": "ai_search_visibility",
  "no_booking_branch": false,
  "slot_warning": null,
  "_facts": {
    "clinic": "Dockside Physiotherapy",
    "city": "Victoria BC",
    "clinic_type": "physical therapy",
    "service_search_term": "physical therapy Victoria BC",
    "named_competitor": "Southislandphysio",
    "competitor_domain": "southislandphysio.ca",
    "competitor_appears_for_query": "physical therapy Victoria BC",
    "client_absent_for_query": "physical therapy Victoria BC",
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": null,
    "search_volume_term": "physical therapy Victoria BC",
    "competitor_owned_keywords": [],
    "strengths_do_not_attack": [
      "Google Business Profile is strong: 4.9\u2605 from 261 reviews"
    ],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "ai_search_visibility",
    "gap_no_named_competitor": false,
    "already_visible_on_ai_search": false,
    "keyword_gap": null,
    "gbp": {
      "rating": 4.9,
      "reviews": 261
    },
    "ai_rows": [
      {
        "query": "physical therapy Victoria BC",
        "client_rank": null,
        "competitors": [
          "southislandphysio.ca",
          "pursuitphysiotherapy.ca",
          "broadmeadphysiotherapy.com",
          "shelbournephysio.ca",
          "sequoiaphysio.ca"
        ]
      },
      {
        "query": "best physical therapy Victoria BC",
        "client_rank": null,
        "competitors": [
          "healthhives.com",
          "victoria-bc.com",
          "trustanalytica.org",
          "canadanear.com",
          "southislandphysio.ca"
        ]
      },
      {
        "query": "top rated physical therapy Victoria BC",
        "client_rank": null,
        "competitors": [
          "healthhives.com",
          "reviews.birdeye.com",
          "yably.ca",
          "victoria-bc.com",
          "trustanalytica.org"
        ]
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": null
    }
  },
  "_slots": {
    "tz": "America/New_York",
    "total_available": 8,
    "sane_count": 8,
    "slots": [
      {
        "iso": "2026-09-03T11:30:00-04:00",
        "label": "Thursday 3 Sep, 11:30am"
      },
      {
        "iso": "2026-09-04T11:30:00-04:00",
        "label": "Friday 4 Sep, 11:30am"
      }
    ],
    "booking_link": "https://zoom.growpatiently.com",
    "warning": null
  },
  "_lead": {
    "first": "Evan",
    "clinic": "Dockside Physiotherapy",
    "city": "Victoria BC",
    "sender": "Alex",
    "domain": "docksidephysio.com",
    "logo_url": "https://docksidephysio.com/wp-content/uploads/dockside-physio-seo-default.png"
  }
}