{
  "mirror": "Ha, you caught me right as I was clearing the inbox, Cristin. Here it is:",
  "email_body": "Ha, you caught me right as I was clearing the inbox, Cristin. Here it is:\n\nHugo, our founder, put it together for you:\n\n{VIDEO_LINK}\n\nIt is a short video showing where AI assistants and Google point patients instead of Idaho Center for Reproductive Medicine.\n\nBest next step is a quick 15-20 min call with Hugo, our founder. He'll walk you through what we're seeing and what needs to be done to fix it. You or whoever owns marketing.\n\nGrab a time that works in our live calendar: {BOOKING_LINK}\n\nBest, Alex",
  "video_script": "[on camera] Hi Cristin, Hugo here from Grow Patiently. I made you this because I spotted one specific opportunity for Idaho Center for Reproductive Medicine that I think you'll want to see. [screen: search results] So I did what your patients do and searched 'fertility clinic Boise'. Good news first. You're right there at the top, position one. Your reviews and your fast site are clearly doing their job. [screen: question search] But here's the gap. When I searched the questions patients actually type long before they book by name, like 'does hydrosalpinx cause weight gain', you're nowhere. A clinic called Nahal Fertility owns that answer, and that one question gets around 170 searches a month. [screen: audit doc] Multiply that across every question your future patients are asking, and that's a lot of people meeting another clinic first. The fix is easy to picture. Be the clinic that answers those questions, so AI assistants and Google hand those patients to you instead. That's exactly what we do. We get our clients consistently outranking their competition in both Google and AI search. We work only with private healthcare clinics across the US, the UK and Canada, and right now AI search is the single biggest opportunity I'm seeing. [on camera] Best next step is a quick 15 to 20 minute call. Grab a time that works for you and I'll walk you through the whole thing. Talk soon.",
  "recap_line": "Idaho Center for Reproductive Medicine ranks number one for 'fertility clinic Boise' but is invisible for the high-intent patient questions like 'does hydrosalpinx cause weight gain' (around 170 searches a month) that Nahal Fertility is capturing instead.",
  "video_topics": "where you already rank, the patient questions a competitor captures instead, and a quick fix",
  "confidence_notes": [
    "Lead already ranks number one for the core term and is visible in AI search, so this is built around the non-branded keyword gap, not AI invisibility."
  ],
  "doc_headline": "AI and Search Visibility: Idaho Center for Reproductive Medicine, Boise ID",
  "doc_intro": "When patients in Boise research a fertility clinic through AI assistants like ChatGPT and Gemini or through Google, Idaho Center for Reproductive Medicine shows up strongly for its own name and for the core term 'fertility clinic Boise', where you hold the top spot. The picture changes for the question-led searches patients run earlier in their journey. There, competitors answer first and you are largely invisible, which is where new patients are quietly being lost.",
  "ai_rows": [
    {
      "query": "fertility clinic Boise ID",
      "visibility": "Position 1",
      "who_instead": "You hold the top spot here. CNY Fertility, Bloom and Maren Fertility also appear on this search."
    },
    {
      "query": "best fertility clinic Boise ID",
      "visibility": "Position 2",
      "who_instead": "Bloom ranks above you, with Fertility Share, Women's Health Boise and Shady Grove Fertility also present."
    },
    {
      "query": "top rated fertility clinic Boise ID",
      "visibility": "Not visible",
      "who_instead": "General directories and listings, no single clinic owns it."
    }
  ],
  "seo_bullets": [
    "You already rank for roughly 1,725 organic keywords, so the foundation is there.",
    "You hold position one for 'fertility clinic Boise' but are not visible for non-branded patient questions like 'does hydrosalpinx cause weight gain' (around 170 searches a month).",
    "That question is currently owned by Nahal Fertility, not by you.",
    "The pattern is clear. You win searches for your own name and main service term, and lose the question-led searches that reach new patients earlier."
  ],
  "cost_para": "Every month, patients in Boise type questions like 'does hydrosalpinx cause weight gain' before they ever search for a clinic by name. Right now Nahal Fertility and others answer those questions, so those high-intent patients meet a competitor first and often never reach you. That is roughly 170 people a month on a single question, before you count the many other questions you are not yet answering.",
  "opportunity_para": "Winning means being the clinic that AI assistants and Google surface for those non-branded discovery searches, not just for your own name. You are unusually well placed to capture it fast. A 4.5 star profile from 227 reviews, a site scoring 95 on PageSpeed and 1,725 keywords already ranking give you the authority these answer engines reward.",
  "priority_moves": [
    {
      "title": "Own the patient questions",
      "detail": "Build clear, clinically sound answer pages for the questions patients search before booking, starting with the hydrosalpinx term Nahal Fertility currently owns."
    },
    {
      "title": "Structure content for AI answers",
      "detail": "Format that content with the headings, FAQs and schema that ChatGPT, Gemini and Google pull from, so your answers are the ones surfaced to patients."
    },
    {
      "title": "Protect your number one spot",
      "detail": "Keep feeding your strong profile and fast site into the terms you already lead, so no competitor closes the gap on the core searches."
    },
    {
      "title": "Map the full question set",
      "detail": "Pull every non-branded question your future patients ask in Boise, prioritise them by volume and intent, and publish against the highest value ones first."
    }
  ],
  "primary_gap": "keyword_gap",
  "_facts": {
    "clinic": "IDAHO CENTER FOR REPRODUCTIVE MEDICINE PC",
    "city": "Boise ID",
    "clinic_type": "fertility clinic",
    "service_search_term": "fertility clinic Boise ID",
    "named_competitor": "Cnyfertility",
    "competitor_domain": "cnyfertility.com",
    "competitor_appears_for_query": "fertility clinic Boise ID",
    "client_absent_for_query": null,
    "client_rank_when_present": 1,
    "client_semrush_rank_top100": null,
    "search_volume": 0,
    "search_volume_term": "fertility clinic Boise ID",
    "competitor_owned_keywords": [
      {
        "keyword": "does hydrosalpinx cause weight gain",
        "volume": 170,
        "owned_by": "nahalfertility.com"
      }
    ],
    "strengths_do_not_attack": [
      "Google Business Profile is strong: 4.5\u2605 from 227 reviews",
      "Website is fast (PageSpeed 95/100) \u2014 do NOT claim it's slow"
    ],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "keyword_gap",
    "already_visible_on_ai_search": true,
    "keyword_gap": {
      "term": "does hydrosalpinx cause weight gain",
      "volume": 170,
      "owned_by": "nahalfertility.com"
    },
    "gbp": {
      "rating": 4.5,
      "reviews": 227
    },
    "ai_rows": [
      {
        "query": "fertility clinic Boise ID",
        "client_rank": 1,
        "competitors": [
          "cnyfertility.com",
          "bloomwh.com",
          "marenfertility.com",
          "boisemom.com",
          "clinovyr.com"
        ]
      },
      {
        "query": "best fertility clinic Boise ID",
        "client_rank": 2,
        "competitors": [
          "bloomwh.com",
          "fertilityshare.com",
          "womenshealthboise.com",
          "shadygrovefertility.com",
          "fertilitytips.com"
        ]
      },
      {
        "query": "top rated fertility clinic Boise ID",
        "client_rank": null,
        "competitors": []
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": "1725"
    }
  },
  "_slots": {
    "tz": "America/Denver",
    "total_available": 0,
    "sane_count": 0,
    "slots": [],
    "booking_link": "https://link.growpatiently.com/widget/booking/eEo95BMtLe2JI2cfZ9Ay",
    "warning": "Few/no slots in 8am-6pm lead-local \u2014 calendar availability is set to UK hours; fix for US campaigns."
  },
  "_lead": {
    "first": "Cristin",
    "clinic": "IDAHO CENTER FOR REPRODUCTIVE MEDICINE PC",
    "city": "Boise ID",
    "sender": "Alex",
    "domain": "idahoreproductive.com",
    "logo_url": "https://idahoreproductive.com/wp-content/uploads/2021/07/Docs-outside-1024x683.jpg"
  }
}