# Assets — IDAHO CENTER FOR REPRODUCTIVE MEDICINE PC (Boise ID)

## Reply email
Ha, you caught me right as I was clearing the inbox, Cristin. Here it is:

Hugo, our founder, put it together for you:

{VIDEO_LINK}

It is a short video showing where AI assistants and Google point patients instead of Idaho Center for Reproductive Medicine.

Best next step is a quick 15-20 min call with Hugo, our founder. He'll walk you through what we're seeing and what needs to be done to fix it. You or whoever owns marketing.

Grab a time that works in our live calendar: {BOOKING_LINK}

Best, Alex

## Video script
[on camera] Hi Cristin, Hugo here from Grow Patiently. I made you this because I spotted one specific opportunity for Idaho Center for Reproductive Medicine that I think you'll want to see. [screen: search results] So I did what your patients do and searched 'fertility clinic Boise'. Good news first. You're right there at the top, position one. Your reviews and your fast site are clearly doing their job. [screen: question search] But here's the gap. When I searched the questions patients actually type long before they book by name, like 'does hydrosalpinx cause weight gain', you're nowhere. A clinic called Nahal Fertility owns that answer, and that one question gets around 170 searches a month. [screen: audit doc] Multiply that across every question your future patients are asking, and that's a lot of people meeting another clinic first. The fix is easy to picture. Be the clinic that answers those questions, so AI assistants and Google hand those patients to you instead. That's exactly what we do. We get our clients consistently outranking their competition in both Google and AI search. We work only with private healthcare clinics across the US, the UK and Canada, and right now AI search is the single biggest opportunity I'm seeing. [on camera] Best next step is a quick 15 to 20 minute call. Grab a time that works for you and I'll walk you through the whole thing. Talk soon.

## Recap line (for follow-ups)
Idaho Center for Reproductive Medicine ranks number one for 'fertility clinic Boise' but is invisible for the high-intent patient questions like 'does hydrosalpinx cause weight gain' (around 170 searches a month) that Nahal Fertility is capturing instead.

## Slots offered

> ⚠️ Few/no slots in 8am-6pm lead-local — calendar availability is set to UK hours; fix for US campaigns.

## Confidence notes
- Lead already ranks number one for the core term and is visible in AI search, so this is built around the non-branded keyword gap, not AI invisibility.