{ "mirror": "Ah perfect, you messaged just as I was checking emails! Here's the vid:", "email_body": "Ah perfect, you messaged just as I was checking emails! Here's the vid:\n\n{VIDEO_LINK}\n\nIt shows why some high ticket patients are going to your competitors before they even get the chance to see you.\n\nRather than try to explain everything on a video clip, it's a short call to go through things properly. I can do Thursday at 10:00am or 1:30pm (ET), which works best for you?\n\nSpeak soon,\nHugo", "video_script": "[Face to camera] Hey Ralph, Hugo here from Grow Patiently. I spotted one specific opportunity for IHDN Dental and I wanted to show you rather than just tell you.\n\n[Screen share, search bar] I did what your patients do and searched \"functional medicine Chapel Hill NC\".\n\n[Scroll results] Imcnorthcarolina comes up. So do medspa501, jessicameyers and soniarapaportmd. IHDN Dental isn't in those answers at all. Same story when I asked for \"best\" and \"top rated\" in Chapel Hill. Imcnorthcarolina is in all three. You're in none of them.\n\n[Highlight volume] That term gets around 50 searches a month in your area, and every one of those is someone actively looking for a clinic like yours right now.\n\n[Doc on screen] Here's the fix in one picture. Right now you're a great clinic sat behind a closed door. Your Google profile is strong, 4.8 stars from 253 reviews, so when people know your name they find you and they like what they see. The job is getting you into the answers people get before they know your name.\n\nThat's what we do. We get our clients consistently outranking their competition in both Google and AI search.\n\n[Back to face] We work with private healthcare clinics across the US, UK and Canada, and AI search is the single biggest opportunity in front of them right now.\n\nGive me 15-20 minutes and I'll walk you through exactly what we're seeing and what needs fixing. I've got Thursday 23 Jul at 10:00am New York time, or Friday 24 Jul at 12:30pm New York time. Either works, Ralph. Speak soon.", "recap_line": "Imcnorthcarolina appears in all three AI answers for functional medicine in Chapel Hill NC while IHDN Dental appears in none of them.", "video_topics": "your AI visibility, the competitor showing up instead, and a quick fix", "confidence_notes": [ "Primary gap is AI search invisibility for the non-branded service term, with a named competitor (imcnorthcarolina.com) confirmed across all three queries.", "Search volume of 50/mo for the service term is low, so the video leans on the pattern across three queries rather than the number alone.", "GBP strength (4.8 from 253 reviews) is framed only as an asset, never as a weakness.", "No authority score was available, so seo_bullets omit it." ], "doc_headline": "AI & Search Visibility \u2014 IHDN Dental, Chapel Hill NC", "doc_intro": "When someone already knows IHDN Dental, they find you easily and what they see is strong: 4.8 stars from 253 Google reviews. The picture changes when a patient doesn't know your name yet. Across the discovery searches people run through ChatGPT, Gemini and Google for functional medicine in Chapel Hill, IHDN Dental does not appear, while the same handful of other clinics and directories fill every answer.", "doc_intro_note": "", "ai_rows": [ { "query": "functional medicine Chapel Hill NC", "visibility": "Not visible", "who_instead": "imcnorthcarolina.com leads, alongside medspa501.com, jessicameyers.com, soniarapaportmd.com and funcmedmd.com. This term draws roughly 50 searches a month." }, { "query": "best functional medicine Chapel Hill NC", "visibility": "Not visible", "who_instead": "imcnorthcarolina.com again, with medspa501.com, jessicameyers.com, alignedmodernhealth.com and the ifm.org directory." }, { "query": "top rated functional medicine Chapel Hill NC", "visibility": "Not visible", "who_instead": "imcnorthcarolina.com once more, plus medspa501.com, soniarapaportmd.com, thefunctionalmedicinecenter.org and uncmedicalcenter.org." } ], "seo_bullets": [ "431 organic keywords currently tracked for the site.", "Zero visibility across all three tested non-branded queries for functional medicine in Chapel Hill NC, while imcnorthcarolina.com appears in all three.", "\"crown repair dentist\" is worth 880 searches a month and is currently owned by chapelhilldentist.com.", "\"periodontist chapel hill nc\" (50/mo) and \"dr godsey\" (110/mo) are both held by chapelhillperio.com.", "Google Business Profile is a genuine asset: 4.8 stars from 253 reviews." ], "cost_para": "The patients you're missing are the ones furthest along in the decision. Someone typing \"best functional medicine Chapel Hill NC\" into ChatGPT or Google is ready to book and has no clinic in mind yet, and right now they get imcnorthcarolina.com and a scattering of directories instead of you. Every one of those searches is a first impression that goes to a competitor, and the same pattern holds on the 880-a-month \"crown repair dentist\" term that chapelhilldentist.com is capturing.", "opportunity_para": "Winning here means IHDN Dental is one of the clinics named when an AI assistant answers \"who should I see in Chapel Hill\", not just the clinic people find once they already have your name. You're unusually well placed to move fast on this: 4.8 stars from 253 reviews is exactly the kind of real-world signal both Google and AI answer engines lean on, and 431 organic keywords means the site already has a foundation to build from. The missing piece is being present for the non-branded discovery searches, and that is fixable.", "priority_moves": [ { "title": "Own the core service term", "detail": "Build a dedicated, substantive page targeting \"functional medicine Chapel Hill NC\" and the best/top-rated variants of it. Right now imcnorthcarolina.com appears for all three and IHDN Dental appears for none." }, { "title": "Structure content for AI answers", "detail": "AI assistants pull from clearly structured, question-and-answer style content with proper schema markup. Reformatting your service pages so they answer the exact questions patients ask makes IHDN Dental quotable rather than skippable." }, { "title": "Chase the 880-a-month term", "detail": "\"crown repair dentist\" is the single largest confirmed opportunity in the set and chapelhilldentist.com currently holds it. A focused page plus supporting content targets a term with real volume behind it." }, { "title": "Convert reviews into authority signals", "detail": "253 reviews at 4.8 stars is a strong asset that is currently doing almost nothing for discovery. Surfacing that proof on-site and across local citations strengthens exactly the signals AI engines weigh when deciding which clinic to name." } ], "primary_gap": "ai_search_visibility", "_facts": { "clinic": "IHDN Dental", "city": "Chapel Hill NC", "clinic_type": "functional medicine", "service_search_term": "functional medicine Chapel Hill NC", "named_competitor": "Imcnorthcarolina", "competitor_domain": "imcnorthcarolina.com", "competitor_appears_for_query": "functional medicine Chapel Hill NC", "client_absent_for_query": "functional medicine Chapel Hill NC", "client_rank_when_present": null, "client_semrush_rank_top100": null, "search_volume": 50, "search_volume_term": "functional medicine Chapel Hill NC", "competitor_owned_keywords": [ { "keyword": "crown repair dentist", "volume": 880, "owned_by": "chapelhilldentist.com" }, { "keyword": "dr godsey", "volume": 110, "owned_by": "chapelhillperio.com" }, { "keyword": "periodontist chapel hill nc", "volume": 50, "owned_by": "chapelhillperio.com" } ], "strengths_do_not_attack": [ "Google Business Profile is strong: 4.8\u2605 from 253 reviews" ], "approved_proof_points": [ "we get our clients consistently outranking their competition in both Google and AI search", "our average client stays with us well over a year", "we've had clients double their revenue" ], "PRIMARY_GAP": "ai_search_visibility", "gap_no_named_competitor": false, "already_visible_on_ai_search": false, "keyword_gap": { "term": "crown repair dentist", "volume": 880, "owned_by": "chapelhilldentist.com" }, "gbp": { "rating": 4.8, "reviews": 253 }, "ai_rows": [ { "query": "functional medicine Chapel Hill NC", "client_rank": null, "competitors": [ "imcnorthcarolina.com", "medspa501.com", "jessicameyers.com", "soniarapaportmd.com", "funcmedmd.com" ] }, { "query": "best functional medicine Chapel Hill NC", "client_rank": null, "competitors": [ "imcnorthcarolina.com", "medspa501.com", "jessicameyers.com", "alignedmodernhealth.com", "ifm.org" ] }, { "query": "top rated functional medicine Chapel Hill NC", "client_rank": null, "competitors": [ "imcnorthcarolina.com", "medspa501.com", "soniarapaportmd.com", "thefunctionalmedicinecenter.org", "uncmedicalcenter.org" ] } ], "seo_stats": { "authority": null, "organic_keywords": "431" } }, "_slots": { "tz": "America/New_York", "total_available": 16, "sane_count": 16, "slots": [ { "iso": "2026-07-23T10:00:00-04:00", "label": "Thursday 23 Jul, 10:00am" }, { "iso": "2026-07-24T12:30:00-04:00", "label": "Friday 24 Jul, 12:30pm" } ], "booking_link": "https://link.growpatiently.com/widget/booking/h8awOfwWYQefNtOPMFHJ", "warning": null }, "_lead": { "first": "Ralph", "clinic": "IHDN Dental", "city": "Chapel Hill NC", "sender": "Hugo", "domain": "ihdnc.com", "logo_url": "https://cdn.prod.website-files.com/67357155667e1e064f3ec30f/673571dee56cc94c389a970a_IHD%2BLogo%20(2)%201.png" } }