AI & Search Visibility: IHDN Dental, Chapel Hill NC
AI & Search Visibility Audit · 2026-07-21
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What a patient sees on Google — and when they ask AI
1
Imcnorthcarolina
imcnorthcarolina.com
2
Medspa501
medspa501.com
3
Jessicameyers
jessicameyers.com
✗ IHDN Dental doesn’t appear — so patients never see you at this moment.
When a patient already knows IHDN Dental, they find you without trouble. Your Google Business Profile is strong at 4.8 stars from 253 reviews, and the site carries 431 organic keywords. The pattern breaks on the searches that bring in patients who don't know you yet. Across every non branded query we ran through AI assistants and Google for 'functional medicine Chapel Hill NC', IHDN Dental does not appear, while the same small group of competing clinics answers every time.
Visibility by patient search — AI & Google
| What a patient searches | Your visibility | Who shows up instead |
|---|---|---|
| “functional medicine Chapel Hill NC” | Not visible | Imcnorthcarolina leads the answers, with medspa501, jessicameyers, soniarapaportmd and funcmedmd filling the rest. Around 50 searches a month for this term. |
| “best functional medicine Chapel Hill NC” | Not visible | Imcnorthcarolina again, alongside medspa501, jessicameyers, alignedmodernhealth and the ifm.org directory. |
| “top rated functional medicine Chapel Hill NC” | Not visible | Imcnorthcarolina once more, plus medspa501, soniarapaportmd, thefunctionalmedicinecenter.org and uncmedicalcenter.org. |
The underlying data
- 431 organic keywords indexed for the site, yet none of them surface IHDN Dental for the three non branded discovery queries we tested.
- Imcnorthcarolina appears in all three AI and Google answer sets for 'functional medicine Chapel Hill NC'. IHDN Dental appears in none.
- 'Functional medicine Chapel Hill NC' draws roughly 50 searches a month locally. Every one of those is a patient who hasn't chosen a clinic yet.
- Nearby dental terms are already owned by other local practices: 'crown repair dentist' at 880 searches a month sits with chapelhilldentist.com, 'periodontist chapel hill nc' at 50 a month and 'dr godsey' at 110 a month sit with chapelhillperio.com.
- The pattern is branded visibility without non branded visibility. Patients who know the name find you. Patients searching by service find someone else.
What this gap is costing you
Every patient who opens ChatGPT or Google and types the service rather than your name is handed to a competing clinic. Those are the highest intent people in the market, because they're actively choosing where to go and haven't committed to anyone yet. With Imcnorthcarolina answering all three of those queries and IHDN Dental answering none, that entire pool of new patient demand is being routed past you before you ever get the chance to convert it.
There’s more
This is the snapshot. The full breakdown — including the exact moves we’d make to get IHDN Dental showing up — is what we’ll walk through together. Grab a time below and I’ll take you through all of it.