{ "mirror": "", "email_body": "", "video_script": "", "recap_line": "For the non-branded \"wellness clinic\" search (~6,600/mo) no single clinic owns the AI/Google answer, and IINH is not visible there despite a strong 5\u2605/57 review profile.", "video_topics": "", "confidence_notes": [ "BLANKED for Hugo's manual eye. PRIMARY_GAP is keyword_gap, but the only competitor data provided is not credible for a wellness clinic: afairerhouse.com 'owning' terms like \"a fairer\", \"baked stuffed haddock\" and \"caramelized fennel\" reads as a food/recipe site, not a competitor, so I will not build a pitch around winning those terms.", "No named, credible competitor and no city were confirmed, so there is no honest non-branded clinic gap to anchor the email or video. IINH actually looks healthy where confirmed (5\u2605 from 57 reviews, 370 organic keywords). Hugo should review the source data before anything sends.", "The doc fields below are grounded only in confirmed facts (GBP strength, 370 organic keywords, the 6,600/mo non-branded term with no single owner) and exclude the junk competitor keywords." ], "doc_headline": "AI & Search Visibility \u2014 IINH", "doc_intro": "When someone already knows IINH by name, you show up well: a 5\u2605 profile from 57 reviews and 370 organic keywords behind the site. The pattern shifts on the non-branded searches that bring NEW patients. For a generic query like \"wellness clinic\" (~6,600 searches/mo) there is no single clinic owning the AI or Google answer, and IINH is not the one being surfaced.", "doc_intro_note": "", "ai_rows": [ { "query": "wellness clinic", "visibility": "Not visible", "who_instead": "General directories / listings \u2014 no single clinic owns it (~6,600 searches/mo)" } ], "seo_bullets": [ "~6,600 monthly searches for the non-branded term \"wellness clinic\" \u2014 high-intent discovery you're not capturing.", "370 organic keywords currently behind the IINH site.", "Google Business Profile is a genuine strength: 5\u2605 from 57 reviews.", "Visibility pattern is branded-strong but non-branded-absent: people who know your name find you; people searching generically don't." ], "cost_para": "The patients worth most are the ones who don't yet know IINH and search generically for a wellness clinic before they book. Right now those answers are filled by directories and listings rather than IINH, so ready-to-book people never see you. Every one of those searches is a new patient deciding without IINH in the room.", "opportunity_para": "Winning here means being the clinic that AI assistants and Google surface for the non-branded discovery searches, not just for your own name. A 5\u2605/57-review profile and an established site mean the trust signals are already in place, so IINH is well-positioned to capture those terms faster than a clinic starting from zero.", "cost_para_note": "", "priority_moves": [ { "title": "Win the non-branded clinic searches", "detail": "Build dedicated, well-structured pages targeting the generic \"wellness clinic\" intent so IINH becomes a candidate answer for discovery searches, not just branded ones." }, { "title": "Structure content for AI answer engines", "detail": "Add clear service, location and FAQ structure (schema, plain-language Q&A) so ChatGPT, Gemini and Google can confidently cite IINH when patients ask for a wellness clinic." }, { "title": "Convert review strength into authority", "detail": "Surface the 5\u2605/57-review profile across the site and key local listings so the trust you've already earned reinforces rankings on the searches that bring new patients." }, { "title": "Confirm the real local competitor set", "detail": "Pin down the genuine clinics ranking for these terms in IINH's actual city so effort targets the right gap rather than noise in the data." } ], "primary_gap": "keyword_gap", "_facts": { "clinic": "IINH", "city": "", "clinic_type": "wellness clinic", "service_search_term": "wellness clinic", "named_competitor": null, "competitor_domain": null, "competitor_appears_for_query": null, "client_absent_for_query": null, "client_rank_when_present": null, "client_semrush_rank_top100": null, "search_volume": 6600, "search_volume_term": "wellness clinic", "competitor_owned_keywords": [ { "keyword": "a fairer", "volume": 590, "owned_by": "afairerhouse.com" }, { "keyword": "baked stuffed haddock", "volume": 720, "owned_by": "afairerhouse.com" }, { "keyword": "caramelized fennel", "volume": 480, "owned_by": "afairerhouse.com" } ], "strengths_do_not_attack": [ "Google Business Profile is strong: 5\u2605 from 57 reviews" ], "approved_proof_points": [ "we get our clients consistently outranking their competition in both Google and AI search", "our average client stays with us well over a year", "we've had clients double their revenue" ], "PRIMARY_GAP": "keyword_gap", "already_visible_on_ai_search": false, "keyword_gap": { "term": "a fairer", "volume": 590, "owned_by": "afairerhouse.com" }, "gbp": { "rating": 5, "reviews": 57 }, "ai_rows": [ { "query": "wellness clinic", "client_rank": null, "competitors": [] } ], "seo_stats": { "authority": null, "organic_keywords": "370" } }, "_slots": { "tz": "America/New_York", "total_available": 10, "sane_count": 10, "slots": [ { "iso": "2026-06-23T12:50:00-04:00", "label": "Tuesday 23 Jun, 12:50pm" }, { "iso": "2026-06-30T14:30:00-04:00", "label": "Tuesday 30 Jun, 2:30pm" } ], "booking_link": "https://link.growpatiently.com/widget/booking/eEo95BMtLe2JI2cfZ9Ay", "warning": null }, "_lead": { "first": "Eva", "clinic": "IINH", "city": "", "sender": "Alex", "domain": "iinh.net", "logo_url": "https://www.iinh.net/wp-content/uploads/2021/10/home_banner.jpg" } }