AI & Search Visibility — IINH
AI & Search Visibility Audit · 2026-06-22
When someone already knows IINH by name, you show up well: a 5★ profile from 57 reviews and 370 organic keywords behind the site. The pattern shifts on the non-branded searches that bring NEW patients. For a generic query like "wellness clinic" (~6,600 searches/mo) there is no single clinic owning the AI or Google answer, and IINH is not the one being surfaced.
Visibility by patient search — AI & Google
| What a patient searches | Your visibility | Who shows up instead |
|---|---|---|
| “wellness clinic” | Not visible | General directories / listings — no single clinic owns it (~6,600 searches/mo) |
The underlying data
- ~6,600 monthly searches for the non-branded term "wellness clinic" — high-intent discovery you're not capturing.
- 370 organic keywords currently behind the IINH site.
- Google Business Profile is a genuine strength: 5★ from 57 reviews.
- Visibility pattern is branded-strong but non-branded-absent: people who know your name find you; people searching generically don't.
What this gap is costing you
The patients worth most are the ones who don't yet know IINH and search generically for a wellness clinic before they book. Right now those answers are filled by directories and listings rather than IINH, so ready-to-book people never see you. Every one of those searches is a new patient deciding without IINH in the room.
What winning looks like
Winning here means being the clinic that AI assistants and Google surface for the non-branded discovery searches, not just for your own name. A 5★/57-review profile and an established site mean the trust signals are already in place, so IINH is well-positioned to capture those terms faster than a clinic starting from zero.
Where we’d start
1
Win the non-branded clinic searches
Build dedicated, well-structured pages targeting the generic "wellness clinic" intent so IINH becomes a candidate answer for discovery searches, not just branded ones.
2
Structure content for AI answer engines
Add clear service, location and FAQ structure (schema, plain-language Q&A) so ChatGPT, Gemini and Google can confidently cite IINH when patients ask for a wellness clinic.
3
Convert review strength into authority
Surface the 5★/57-review profile across the site and key local listings so the trust you've already earned reinforces rankings on the searches that bring new patients.
4
Confirm the real local competitor set
Pin down the genuine clinics ranking for these terms in IINH's actual city so effort targets the right gap rather than noise in the data.
What’s already working in your favour: Google Business Profile is strong: 5★ from 57 reviews.
The opportunity
For the non-branded "wellness clinic" search (~6,600/mo) no single clinic owns the AI/Google answer, and IINH is not visible there despite a strong 5★/57 review profile. On a quick 15–20 minute call we’ll show you exactly how we’d get IINH into those answers — in Google and the AI assistants your patients now ask first.
Prepared by Grow Patiently for IINH · live Google, AI-search & SEMrush data