{
  "mirror": "Thanks for coming back to me, Jamie \u2014",
  "email_body": "Thanks for coming back to me, Jamie \u2014\n\nHere's the video: {VIDEO_LINK}\n\nIt's under 3 minutes. I searched the way your patients do \u2014 for \"regenerative medicine\" \u2014 and walked through who shows up across AI assistants and Google, and where Modwella lands.\n\nThe bigger picture: this isn't really about one keyword, it's about being the clinic AI tools name when someone's researching where to go \u2014 that's where new patients are deciding now.\n\nBest next step is a quick 15-20 minute call \u2014 I'll walk you through exactly what we're seeing and what we'd do about it. Happy to talk it through with you or whoever owns marketing.\n\nTuesday 23 Jun, 11:30am (New York time)\nThursday 25 Jun, 9:50am (New York time)\nWhich of those works best for you? Or grab another time in our live calendar: {BOOKING_LINK}\n\nBest, Hugo",
  "video_script": "[on camera] Hi Jamie, Hugo here \u2014 I want to show you one specific opportunity I found for Modwella. [screen: Google search bar] I did what your patients do and searched \"regenerative medicine\". [screen: results] Britannica comes up, alongside the big journals and directories \u2014 and Modwella isn't there. [screen: search volume] That's around 12,100 searches a month for that term, and right now none of it is reaching you. [screen: simple diagram] The fix is straightforward \u2014 we structure your site and content so AI assistants and Google name Modwella as the clinic, not just the encyclopedias. [on camera] We get our clients consistently outranking their competition in both Google and AI search. [on camera] We work with private healthcare clinics across the US, UK and Canada, and AI-search visibility is the single biggest opportunity right now. [on camera] Best next step is a quick 15-20 minute call \u2014 I've got Tuesday 23 Jun at 11:30am or Thursday 25 Jun at 9:50am, New York time. Talk soon, Jamie.",
  "recap_line": "When patients search \"regenerative medicine\" \u2014 around 12,100 searches a month \u2014 Britannica and the major directories show up while Modwella doesn't appear at all.",
  "video_topics": "your AI visibility, the competitor showing up instead, and a quick fix",
  "confidence_notes": [
    "No city was provided, so location-specific and local/GBP framing were omitted.",
    "The sites ranking for \"regenerative medicine\" (Britannica, Nature, Taylor & Francis, RegMedNet) are encyclopedias, journals and directories rather than competing clinics \u2014 so the real gap is informational pages owning the answer, not a rival clinic. Worth a human eye on the framing.",
    "The competitor_owned_keywords (\"liquid iv for kids\" etc., owned by ivbetter.com) look off-vertical for a regenerative-medicine clinic; included as confirmed data but worth checking before leaning on them.",
    "No GBP rating/reviews or domain authority score were available, so those proof angles were omitted."
  ],
  "doc_headline": "AI & Search Visibility \u2014 Modwella",
  "doc_intro": "When patients turn to AI assistants like ChatGPT or Gemini, or to Google, to research where to go for regenerative medicine, Modwella shows up for its own name but not for the generic searches that bring in new patients. For the core term \"regenerative medicine\" \u2014 around 12,100 searches a month \u2014 the visible answers are filled by Britannica, Nature and a handful of directories, with Modwella absent. The pattern is consistent: strong on branded search, invisible on the non-branded discovery searches that actually drive new bookings.",
  "ai_rows": [
    {
      "query": "regenerative medicine",
      "visibility": "Not visible",
      "who_instead": "Britannica, Nature, Taylor & Francis, MyMedicineAdvisor and RegMedNet fill the answers \u2014 encyclopedias, journals and directories rather than clinics \u2014 for a term with around 12,100 searches a month."
    }
  ],
  "seo_bullets": [
    "Modwella ranks for 1,660 organic keywords today \u2014 but not for the high-intent term \"regenerative medicine\" (~12,100 searches/mo).",
    "\"regenerative medicine\" (~12,100 searches/mo): Modwella is absent while Britannica, Nature and directory sites hold the visible answers.",
    "Adjacent non-branded terms are already owned by competitors \u2014 e.g. ivbetter.com ranks for \"liquid iv for kids\" (880/mo), \"is liquid iv safe for kids\" (390/mo) and \"can kids drink liquid iv\" (390/mo)."
  ],
  "cost_para": "Every month the roughly 12,100 people searching \"regenerative medicine\" are high-intent and actively researching a clinic, but they never see Modwella because encyclopedias, journals and directories fill those answers instead. Those are exactly the patients deciding where to go \u2014 and right now that decision is happening without Modwella in the room.",
  "opportunity_para": "Winning here means being the clinic that AI assistants and Google surface when someone searches generically for regenerative medicine, not just when they already know your name. Modwella already ranks for 1,660 organic keywords, so the foundation is there \u2014 pointing that authority at the non-branded discovery terms is what turns visibility into new bookings.",
  "priority_moves": [
    {
      "title": "Win the core service term",
      "detail": "Build and structure dedicated content for \"regenerative medicine\" so Modwella can compete for the ~12,100 monthly searches currently owned by directories and journals."
    },
    {
      "title": "Structure content for AI answers",
      "detail": "Format pages with clear, citable answers and schema so ChatGPT, Gemini and Google name Modwella directly when patients ask where to go."
    },
    {
      "title": "Turn branded strength into non-branded",
      "detail": "Modwella already ranks for 1,660 keywords; redirect that authority toward the high-intent discovery terms that bring new patients rather than only branded searches."
    },
    {
      "title": "Build local authority signals",
      "detail": "Strengthen reviews, citations and location pages so Modwella becomes the trusted clinic answer in its market."
    }
  ],
  "primary_gap": "ai_search_visibility",
  "_facts": {
    "clinic": "Modwella",
    "city": "",
    "clinic_type": "regenerative medicine",
    "service_search_term": "regenerative medicine",
    "named_competitor": "Britannica",
    "competitor_domain": "britannica.com",
    "competitor_appears_for_query": "regenerative medicine",
    "client_absent_for_query": "regenerative medicine",
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": 12100,
    "search_volume_term": "regenerative medicine",
    "competitor_owned_keywords": [
      {
        "keyword": "liquid iv for kids",
        "volume": 880,
        "owned_by": "ivbetter.com"
      },
      {
        "keyword": "is liquid iv safe for kids",
        "volume": 390,
        "owned_by": "ivbetter.com"
      },
      {
        "keyword": "can kids drink liquid iv",
        "volume": 390,
        "owned_by": "ivbetter.com"
      }
    ],
    "strengths_do_not_attack": [],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "ai_search_visibility",
    "already_visible_on_ai_search": false,
    "keyword_gap": {
      "term": "liquid iv for kids",
      "volume": 880,
      "owned_by": "ivbetter.com"
    },
    "gbp": {
      "rating": null,
      "reviews": null
    },
    "ai_rows": [
      {
        "query": "regenerative medicine",
        "client_rank": null,
        "competitors": [
          "britannica.com",
          "nature.com",
          "tandfonline.com",
          "mymedicineadvisor.com",
          "regmednet.com"
        ]
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": "1660"
    }
  },
  "_slots": {
    "tz": "America/New_York",
    "total_available": 7,
    "sane_count": 7,
    "slots": [
      {
        "iso": "2026-06-23T11:30:00-04:00",
        "label": "Tuesday 23 Jun, 11:30am"
      },
      {
        "iso": "2026-06-25T09:50:00-04:00",
        "label": "Thursday 25 Jun, 9:50am"
      }
    ],
    "booking_link": "https://link.growpatiently.com/widget/booking/eEo95BMtLe2JI2cfZ9Ay",
    "warning": null
  },
  "_lead": {
    "first": "Jamie",
    "clinic": "Modwella",
    "city": "",
    "sender": "Hugo",
    "domain": "modwella.com",
    "logo_url": "https://static.wixstatic.com/media/f154f6_54962927768a41efb77edc481683b0ad%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/f154f6_54962927768a41efb77edc481683b0ad%7Emv2.jpg"
  }
}