{
  "mirror": "Ah perfect, you messaged just as I was checking emails! Here's the vid:",
  "email_body": "Ah perfect, you messaged just as I was checking emails! Here's the vid:\n\n{VIDEO_LINK}\n\nIt shows why some high ticket patients are going to your competitors before they even get the chance to see you.\n\nRather than try to explain everything on a video clip, it's a short call to go through things properly. I can do Thursday at 10:00am or 1:30pm (ET), which works best for you?\n\nSpeak soon,\nHugo",
  "video_script": "[Face to camera] Hey Mike, Hugo here from Grow Patiently. Quick one for you, and it's about a single specific opportunity sitting in front of NC Eye Associates.\n\n[Screen: Google and ChatGPT side by side] I did what your patients do and searched 'clinic Zebulon NC'.\n\n[Screen: scroll the results] Wakemed comes up. Then a stack of directories. Free Clinics, FastMed, Urgent Care List. I ran 'best clinic Zebulon NC' as well and it's the same story. NC Eye Associates isn't in those answers at all.\n\n[Screen: your Google Business Profile] And that's the frustrating part, because your Google profile is genuinely strong. 4.5 stars from 133 reviews. Anyone who already knows your name finds a clinic that looks excellent. The people who don't know your name never get that far.\n\n[Screen: the audit doc] Picture a clinic with a brilliant reputation on a street nobody walks down. The fix is moving the clinic onto the street. We structure your pages so AI assistants and Google can read them, trust them, and quote you for the searches new patients actually type.\n\nWe get our clients consistently outranking their competition in both Google and AI search.\n\n[Face to camera] We work with private healthcare clinics across the US, UK and Canada, and AI search is the biggest opportunity in front of them right now.\n\nIf you want the full picture, grab 15-20 minutes with me and I'll walk you through exactly what I'm seeing and what it takes to fix it. Thursday 23 July at 10:00am New York time, or Friday 24 July at 12:30pm New York time. Either one works.\n\nThanks Mike.",
  "recap_line": "NC Eye Associates is absent from every non-branded clinic search in Zebulon while Wakemed and a stack of directories fill those answers, despite a 4.5 star profile with 133 reviews.",
  "video_topics": "your AI visibility, the competitor showing up instead, and a quick fix",
  "confidence_notes": [
    "No confirmed search volume exists for 'clinic Zebulon NC', so no volume is claimed anywhere in the email, video or doc.",
    "Domain authority was not available, so the SEO bullets use only the confirmed organic keyword count and competitor keyword volumes.",
    "'top rated clinic Zebulon NC' returned no captured competitor set, so it is described as an unclaimed answer rather than attributed to anyone."
  ],
  "doc_headline": "AI & Search Visibility. NC Eye Associates, Zebulon NC",
  "doc_intro": "When someone already knows NC Eye Associates by name, you look excellent. The Google Business Profile carries 4.5 stars from 133 reviews and the site holds 705 organic keywords. The pattern breaks on discovery. Across every non-branded clinic search a new patient in Zebulon would run, NC Eye Associates does not appear, and Wakemed plus a run of national directories fill the answers instead.",
  "ai_rows": [
    {
      "query": "clinic Zebulon NC",
      "visibility": "Not visible",
      "who_instead": "Wakemed leads the answer, followed by directory and aggregator sites: Free Clinics, FastMed, Urgent Care List and Chamber of Commerce."
    },
    {
      "query": "best clinic Zebulon NC",
      "visibility": "Not visible",
      "who_instead": "Wakemed and FastMed appear again, alongside the Primary Care List directory and Shepherds Care Medical Center."
    },
    {
      "query": "top rated clinic Zebulon NC",
      "visibility": "Not visible",
      "who_instead": "No clinic owns this answer at all. It is an open slot with nobody established in it."
    }
  ],
  "seo_bullets": [
    "705 organic keywords currently ranking for the site.",
    "Google Business Profile at 4.5 stars from 133 reviews. A real asset already in place.",
    "Zero visibility across all three non-branded clinic queries tested in Zebulon NC.",
    "apexeyenc.com owns 'custom lens replacement surgery raleigh' at 480 searches a month.",
    "apexeyenc.com also holds 'apex ophthalmology' at 260 a month and 'cary eye associates' at 170 a month."
  ],
  "cost_para": "The patients who search by name are already yours. The ones lost are the high-intent people who search generically, ready to book, and are handed Wakemed or a directory listing before NC Eye Associates ever enters the conversation. Every one of those searches is a patient who never learns you exist, and the volume is being absorbed by sites that have no clinical relationship with them at all.",
  "opportunity_para": "Winning here means being the clinic that AI assistants and Google name when a Zebulon patient asks who to see, not just the one they find after they already know you. The groundwork is unusually strong. 4.5 stars from 133 reviews and 705 ranking keywords mean the trust signals already exist. What is missing is the structure that lets answer engines read and cite them, which is the fastest part of this to fix.",
  "priority_moves": [
    {
      "title": "Own the non-branded local queries",
      "detail": "Build dedicated, genuinely useful pages for the clinic and service searches patients in Zebulon actually run. Right now those answers go to Wakemed and national directories with no local clinical presence."
    },
    {
      "title": "Structure content for AI answer engines",
      "detail": "Add clear question-and-answer formatting and schema markup so ChatGPT and Gemini can extract and quote your pages directly. Answer engines cite what they can parse cleanly."
    },
    {
      "title": "Convert reviews into visible authority",
      "detail": "133 reviews at 4.5 stars is a strong signal that currently only helps people who already found you. Surface that proof on the pages targeting discovery searches so it works on new patients too."
    },
    {
      "title": "Target the high-value eye terms",
      "detail": "apexeyenc.com is capturing 'custom lens replacement surgery raleigh' at 480 searches a month plus two further terms. These are procedure-intent searches worth competing for directly."
    }
  ],
  "primary_gap": "ai_search_visibility",
  "_facts": {
    "clinic": "NC Eye Associates",
    "city": "Zebulon NC",
    "clinic_type": "clinic",
    "service_search_term": "clinic Zebulon NC",
    "named_competitor": "Wakemed",
    "competitor_domain": "wakemed.org",
    "competitor_appears_for_query": "clinic Zebulon NC",
    "client_absent_for_query": "clinic Zebulon NC",
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": null,
    "search_volume_term": "clinic Zebulon NC",
    "competitor_owned_keywords": [
      {
        "keyword": "custom lens replacement surgery raleigh",
        "volume": 480,
        "owned_by": "apexeyenc.com"
      },
      {
        "keyword": "apex ophthalmology",
        "volume": 260,
        "owned_by": "apexeyenc.com"
      },
      {
        "keyword": "cary eye associates",
        "volume": 170,
        "owned_by": "apexeyenc.com"
      }
    ],
    "strengths_do_not_attack": [
      "Google Business Profile is strong: 4.5\u2605 from 133 reviews"
    ],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "ai_search_visibility",
    "gap_no_named_competitor": false,
    "already_visible_on_ai_search": false,
    "keyword_gap": {
      "term": "custom lens replacement surgery raleigh",
      "volume": 480,
      "owned_by": "apexeyenc.com"
    },
    "gbp": {
      "rating": 4.5,
      "reviews": 133
    },
    "ai_rows": [
      {
        "query": "clinic Zebulon NC",
        "client_rank": null,
        "competitors": [
          "wakemed.org",
          "freeclinics.com",
          "fastmed.com",
          "urgentcarelist.com",
          "chamberofcommerce.com"
        ]
      },
      {
        "query": "best clinic Zebulon NC",
        "client_rank": null,
        "competitors": [
          "wakemed.org",
          "fastmed.com",
          "primarycarelist.com",
          "shepherdscaremc.com"
        ]
      },
      {
        "query": "top rated clinic Zebulon NC",
        "client_rank": null,
        "competitors": []
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": "705"
    }
  },
  "_slots": {
    "tz": "America/New_York",
    "total_available": 16,
    "sane_count": 16,
    "slots": [
      {
        "iso": "2026-07-23T10:00:00-04:00",
        "label": "Thursday 23 Jul, 10:00am"
      },
      {
        "iso": "2026-07-24T12:30:00-04:00",
        "label": "Friday 24 Jul, 12:30pm"
      }
    ],
    "booking_link": "https://link.growpatiently.com/widget/booking/h8awOfwWYQefNtOPMFHJ",
    "warning": null
  },
  "_lead": {
    "first": "Mike",
    "clinic": "NC Eye Associates",
    "city": "Zebulon NC",
    "sender": "Hugo",
    "domain": "nceyeassociates.com",
    "logo_url": "https://nceyeassociates.com/wp-content/uploads/cropped-NC-Eye-Logo-trans-180x180.png"
  }
}