{"mirror":"Ha, you caught me right as I was clearing the inbox, Jeremy. Here it is:","email_body":"Ha, you caught me right as I was clearing the inbox, Jeremy. Here it is:\n\nHugo, our founder, put it together for you:\n{VIDEO_LINK}\n\nIt's a short video showing where AI assistants and Google point patients instead of newgrowthrecovery.com.\n\nHave a watch when you get a sec, Jeremy. Any questions, just hit reply.\n\nBest, Alex","video_script":"[on camera] Hey Jeremy, Hugo here from Grow Patiently. I found one specific opportunity for New Growth Recovery I want to walk you through. [screen: Google search 'functional medicine Springfield MA'] I did what your patients do and searched 'functional medicine Springfield MA', and the good news is you show up for your own name and your reviews are genuinely strong. [screen: search 'iop in massachusetts'] But here's the gap. When someone across Massachusetts searches 'IOP in Massachusetts', that's around 320 people a month actively looking for a program, Valley Springs Behavioral Health owns that answer and New Growth Recovery is nowhere. [screen: highlight the result] That's a room full of ready-to-book patients walking straight past you to a competitor. The fix is making your site the one AI assistants and Google surface for that search, not just your brand name. We get our clients consistently outranking their competition in both Google and AI search. [on camera] We work with private healthcare clinics across the US, UK and Canada, and AI search is the biggest opportunity out there right now. If you've got 15 to 20 minutes, I'd love to show you exactly what needs doing. I've got Monday 20 July at 10:50am, or Tuesday 21 July at 2:10pm, New York time. Talk soon.","recap_line":"Valley Springs Behavioral Health owns 'IOP in Massachusetts' at around 320 searches a month while New Growth Recovery doesn't appear, so ready-to-book patients across the state never see you.","video_topics":"where you're already visible, the term Valley Springs is capturing instead, and a quick fix","confidence_notes":["Built around the keyword gap, not AI invisibility: New Growth Recovery shows up for its own brand and locally for functional medicine, so the honest angle is the high-intent 'IOP in Massachusetts' term (around 320/mo) that Valley Springs Behavioral Health is capturing. IOP is treated as a relevant patient-acquisition term given the clinic is a recovery practice."],"doc_headline":"AI & Search Visibility, newgrowthrecovery.com, Springfield MA","doc_intro":"When patients research a clinic like yours through AI assistants and Google, newgrowthrecovery.com shows up reliably for its own brand, and your Google profile is genuinely strong at 5 stars from 21 reviews. The pattern breaks on the non-branded, high-intent searches that bring brand-new patients. For broader terms like 'IOP in Massachusetts', it's competitors such as valleyspringsbh.com that AI assistants and Google surface, not you.","doc_intro_note":"","ai_rows":[{"query":"functional medicine Springfield MA","visibility":"Not visible","who_instead":"General directories and listings, no single clinic owns it (term draws around 90 searches a month)."},{"query":"best functional medicine Springfield MA","visibility":"Not visible","who_instead":"General directories and listings, no single clinic owns it."},{"query":"top rated functional medicine Springfield MA","visibility":"Not visible","who_instead":"General directories and listings, no single clinic owns it."}],"seo_bullets":["484 organic keywords currently ranking, but concentrated on branded and low-competition terms rather than the high-intent searches new patients use.","'valley springs' pulls around 5,400 searches a month, owned by valleyspringsbh.com.","'valley springs behavioral health hospital' adds around 1,300 searches a month, also owned by valleyspringsbh.com.","'iop in massachusetts' sees around 320 searches a month, captured by valleyspringsbh.com, with New Growth Recovery not appearing.","'functional medicine Springfield MA' draws around 90 local searches a month."],"cost_para":"Every month, patients across Massachusetts search ready-to-book terms like 'IOP in Massachusetts' and land on Valley Springs instead of New Growth Recovery. These are high-intent people actively looking for a program, not just browsing, and right now they never see you. That's booked patients quietly going to a competitor whose only advantage is showing up first.","opportunity_para":"Winning looks like being the clinic AI assistants and Google surface when someone searches those non-branded discovery terms, not just your own name. You're well placed to capture it fast: your Google profile is already strong at 5 stars from 21 reviews, and you already rank for 484 keywords. The gap is about targeting the right high-intent terms, not rebuilding from scratch.","priority_moves":[{"title":"Win 'IOP in Massachusetts'","detail":"Build a dedicated, genuinely useful page for intensive outpatient care in Massachusetts so you compete with Valley Springs for those roughly 320 monthly searches."},{"title":"Structure content for AI answers","detail":"Format your key service pages with clear questions, answers and schema so ChatGPT and Gemini can cite you directly when patients ask."},{"title":"Expand beyond branded terms","detail":"Target the non-branded functional medicine and recovery searches new patients actually use, rather than relying on your clinic name."},{"title":"Build local authority","detail":"Grow citations, reviews and local links so Google trusts newgrowthrecovery.com as the Springfield answer for these high-intent searches."}]}