AI & Search Visibility, newgrowthrecovery.com, Springfield MA
AI & Search Visibility Audit · 2026-07-19
When patients research a clinic like yours through AI assistants and Google, newgrowthrecovery.com shows up reliably for its own brand, and your Google profile is genuinely strong at 5 stars from 21 reviews. The pattern breaks on the non-branded, high-intent searches that bring brand-new patients. For broader terms like 'IOP in Massachusetts', it's competitors such as valleyspringsbh.com that AI assistants and Google surface, not you.
Visibility by patient search — AI & Google
| What a patient searches | Your visibility | Who shows up instead |
|---|---|---|
| “functional medicine Springfield MA” | Not visible | General directories and listings, no single clinic owns it (term draws around 90 searches a month). |
| “best functional medicine Springfield MA” | Not visible | General directories and listings, no single clinic owns it. |
| “top rated functional medicine Springfield MA” | Not visible | General directories and listings, no single clinic owns it. |
The underlying data
- 484 organic keywords currently ranking, but concentrated on branded and low-competition terms rather than the high-intent searches new patients use.
- 'valley springs' pulls around 5,400 searches a month, owned by valleyspringsbh.com.
- 'valley springs behavioral health hospital' adds around 1,300 searches a month, also owned by valleyspringsbh.com.
- 'iop in massachusetts' sees around 320 searches a month, captured by valleyspringsbh.com, with New Growth Recovery not appearing.
- 'functional medicine Springfield MA' draws around 90 local searches a month.
What this gap is costing you
Every month, patients across Massachusetts search ready-to-book terms like 'IOP in Massachusetts' and land on Valley Springs instead of New Growth Recovery. These are high-intent people actively looking for a program, not just browsing, and right now they never see you. That's booked patients quietly going to a competitor whose only advantage is showing up first.
There’s more
This is the snapshot. The full breakdown — including the exact moves we’d make to get newgrowthrecovery.com showing up — is what we’ll walk through together. Grab a time below and I’ll take you through all of it.