{
  "mirror": "Ha, you caught me right as I was clearing the inbox, Sltan. Here it is:",
  "email_body": "Ha, you caught me right as I was clearing the inbox, Sltan. Here it is:\n\n{VIDEO_LINK}\n\nIt's a short video showing where AI assistants and Google point patients searching for a fertility clinic instead of originelle.com.\n\nBest next step is a quick 15-20 min call with me. I'll walk you through what we're seeing and what needs to be done to fix it. Happy to do it with you or whoever owns marketing.\n\nMonday 29 Jun, 12:30pm (New York time)\nMonday 29 Jun, 2:10pm (New York time)\n\nWhich of those works best for you? Or grab another time in our live calendar: {BOOKING_LINK}\n\nBest, Hugo",
  "video_script": "[Hugo on camera] Hi Sltan, Hugo here from Grow Patiently. I found one specific opportunity for originelle.com and I wanted to show you on screen rather than just tell you. [screen: Google search bar typing 'fertility clinic'] I did exactly what your patients do and searched 'fertility clinic'. [highlight the Selectivf result] Selectivf comes up right there near the top. originelle.com isn't on that page at all. [screen: search volume figure] That term gets around 8,100 searches a month, and those are people actively looking for a clinic like yours who land on a competitor instead. [simple diagram of an AI answer naming a clinic] The fix is getting originelle.com to be the name AI assistants and Google hand back when someone asks for a fertility clinic, not only when they already know to search for you. [Hugo on camera] We get our clients consistently outranking their competition in both Google and AI search. We work with private healthcare clinics across the US, UK and Canada, and AI search visibility is the single biggest opportunity right now. [Hugo on camera] If you've got 15-20 minutes I'd love to walk you through it. I've held Monday 29 Jun at 12:30pm or 2:10pm New York time. Best, Hugo.",
  "recap_line": "originelle.com is invisible for 'fertility clinic' (around 8,100 searches a month) while Selectivf shows up for that exact term in both Google and AI search.",
  "video_topics": "your AI visibility, the competitor showing up instead, and a quick fix",
  "confidence_notes": [
    "No city was confirmed for originelle.com, so the audit and doc headline are kept location neutral rather than guessing a market."
  ],
  "doc_headline": "AI & Search Visibility: originelle.com",
  "doc_intro": "When patients research a fertility clinic through AI assistants like ChatGPT and Gemini, or through a plain Google search, originelle.com shows up reliably for its own name but not for the searches that bring in new patients. Ask either one for a 'fertility clinic' and the answer points to competitors instead. This is the pattern below: visible when someone already knows you, absent at the exact moment a new patient is choosing where to go.",
  "ai_rows": [
    {
      "query": "fertility clinic",
      "visibility": "Not visible",
      "who_instead": "Selectivf (selectivf.com) leads the results, with CCRM IVF (ccrmivf.com), US News (health.usnews.com), First Fertility (firstfertility.com) and Fertility Specialists Network (fertilityspecialistsnetwork.com) also filling the answers ahead of originelle.com."
    }
  ],
  "seo_bullets": [
    "'fertility clinic' draws around 8,100 searches a month, and originelle.com does not appear for it.",
    "Google Business Profile is a real asset to build on: 3.1 stars across 136 reviews.",
    "Five competitors fill the first results for 'fertility clinic', led by selectivf.com, capturing patients before originelle.com is ever seen."
  ],
  "cost_para": "Every month, the high intent patients who search 'fertility clinic' rather than your name never see originelle.com, because Selectivf and a handful of directories fill those answers first. With roughly 8,100 of those searches happening monthly, these are ready to book people who are choosing a clinic right now. Right now that choice is being made on pages where you don't appear.",
  "opportunity_para": "Winning here means being the clinic that AI assistants and Google surface when someone asks for a fertility clinic, not only when they already know your name. With 136 reviews behind your Google Business Profile and an established site, originelle.com has the credibility signals to climb quickly once the right pages and structure are in place. That existing reputation is exactly what makes these non branded discovery searches winnable fast.",
  "cost_para_dup": "",
  "priority_moves": [
    {
      "title": "Win the non branded service term",
      "detail": "Build out dedicated, in depth pages for 'fertility clinic' and the related treatment searches so originelle.com competes directly with Selectivf on the terms that bring new patients."
    },
    {
      "title": "Structure content for AI answer engines",
      "detail": "Add clear questions, answers and schema markup so ChatGPT, Gemini and Google can confidently cite originelle.com as the clinic to recommend."
    },
    {
      "title": "Turn reviews into ranking authority",
      "detail": "Leverage the 136 Google reviews and the Business Profile to strengthen local and trust signals that both search and AI assistants weigh heavily."
    },
    {
      "title": "Map and close the competitor gap",
      "detail": "Track exactly which queries Selectivf and the directories own, then target them one by one until originelle.com appears where patients are actually searching."
    }
  ],
  "primary_gap": "ai_search_visibility",
  "_facts": {
    "clinic": "originelle.com",
    "city": "",
    "clinic_type": "fertility clinic",
    "service_search_term": "fertility clinic",
    "named_competitor": "Selectivf",
    "competitor_domain": "selectivf.com",
    "competitor_appears_for_query": "fertility clinic",
    "client_absent_for_query": "fertility clinic",
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": 8100,
    "search_volume_term": "fertility clinic",
    "competitor_owned_keywords": [],
    "strengths_do_not_attack": [
      "Google Business Profile is strong: 3.1\u2605 from 136 reviews"
    ],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "ai_search_visibility",
    "already_visible_on_ai_search": false,
    "keyword_gap": null,
    "gbp": {
      "rating": 3.1,
      "reviews": 136
    },
    "ai_rows": [
      {
        "query": "fertility clinic",
        "client_rank": null,
        "competitors": [
          "selectivf.com",
          "ccrmivf.com",
          "health.usnews.com",
          "firstfertility.com",
          "fertilityspecialistsnetwork.com"
        ]
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": null
    }
  },
  "_slots": {
    "tz": "America/New_York",
    "total_available": 4,
    "sane_count": 4,
    "slots": [
      {
        "iso": "2026-06-29T12:30:00-04:00",
        "label": "Monday 29 Jun, 12:30pm"
      },
      {
        "iso": "2026-06-29T14:10:00-04:00",
        "label": "Monday 29 Jun, 2:10pm"
      }
    ],
    "booking_link": "https://link.growpatiently.com/widget/booking/eEo95BMtLe2JI2cfZ9Ay",
    "warning": null
  },
  "_lead": {
    "first": "Sltan",
    "clinic": "originelle.com",
    "city": "",
    "sender": "Hugo",
    "domain": "originelle.com",
    "logo_url": "https://originelle.com/wp-content/uploads/2025/03/OriginElle-Logo.png"
  }
}