{
  "mirror": "Ah perfect, you messaged just as I was checking emails! Here's the vid:",
  "email_body": "Ah perfect, you messaged just as I was checking emails! Here's the vid:\n\n{VIDEO_LINK}\n\nIt shows why some high ticket patients are going to your competitors before they even get the chance to see you.\n\nRather than try to explain everything on a video clip, it's a short call to go through things properly. I can do Friday at 8:30am or 11:30am (CT), which works best for you?\n\nSpeak soon,\nHugo",
  "video_script": "[face to camera] Hi Pam, Hugo here from Grow Patiently. I found one specific opportunity for rch.health and I wanted to show you rather than just tell you.\n\n[screen share, search bar] I did what your patients do and searched \"physical therapy Plainville KS\".\n\n[scroll results] Rookscountyhealthcenter comes up. So do a stack of directories. Orthopedic.io, healthcare4ppl, npiprofile, allpages. rch.health isn't in those answers at all. Same story when I asked for the best physical therapy in Plainville KS. Rooks County again, directories again, and no rch.health.\n\n[doc on screen] Here's the thing. When someone searches your clinic by name, you're fine. It's the searches that bring you NEW patients where you're missing. Those are the people who don't know you yet and are ready to book.\n\n[simple diagram] The fix is making rch.health the obvious answer to those non-branded searches. That means pages built around the services patients actually type, structured so AI assistants can read and quote them, backed by local authority signals.\n\nThat's the work we do. We get our clients consistently outranking their competition in both Google and AI search.\n\nWe work with private healthcare clinics across the US, UK and Canada, and AI search is the single biggest opportunity we're seeing right now.\n\n[face to camera] If you want to get into it, grab 15 to 20 minutes with me. I've got Friday 24 Jul at 8:30am or Friday 24 Jul at 11:30am, both Chicago time. Speak soon, Pam.",
  "recap_line": "For \"physical therapy Plainville KS\" and \"best physical therapy Plainville KS\", Rooks County Health Center and a stack of directories fill the answers and rch.health doesn't appear at all.",
  "video_topics": "your AI visibility, the competitor showing up instead, and a quick fix",
  "confidence_notes": [
    "No confirmed search volume for \"physical therapy Plainville KS\" (reported as 0), so no volume figure is used anywhere in the email, video or doc.",
    "No GBP rating or review count confirmed, no domain authority and no organic keyword count, so all SEO bullets are limited to the observed query-level results.",
    "\"top rated physical therapy Plainville KS\" returned no competitor list, so that row is marked as no confirmed results rather than assumed."
  ],
  "doc_headline": "AI & Search Visibility for rch.health, Plainville KS",
  "doc_intro": "When patients look for a physical therapy clinic in Plainville KS, they rarely type a clinic name. They ask AI assistants and Google a generic question about the service. Across the discovery searches we checked, rch.health did not appear at all. The answers were filled by Rooks County Health Center and a set of national directories and listing sites.",
  "ai_rows": [
    {
      "query": "physical therapy Plainville KS",
      "visibility": "Not visible",
      "who_instead": "Rookscountyhealthcenter.com ranks, alongside directories orthopedic.io, healthcare4ppl.com, npiprofile.com and ks.allpages.com."
    },
    {
      "query": "best physical therapy Plainville KS",
      "visibility": "Not visible",
      "who_instead": "Rookscountyhealthcenter.com again, plus orthopedic.io, ourhealthnetwork.com, ks.allpages.com and local.yahoo.com."
    },
    {
      "query": "top rated physical therapy Plainville KS",
      "visibility": "Not visible",
      "who_instead": "No confirmed clinic or directory results captured for this query."
    }
  ],
  "seo_bullets": [
    "rch.health is absent from all three non-branded discovery queries we checked for physical therapy in Plainville KS.",
    "Rookscountyhealthcenter.com appears on two of the three queries, making it the only named local clinic showing up consistently.",
    "Four of the five results on \"physical therapy Plainville KS\" are national directories rather than clinics: orthopedic.io, healthcare4ppl.com, npiprofile.com and ks.allpages.com.",
    "The pattern is branded versus non-branded. Nothing here suggests a problem being found by name. The gap is entirely on the searches from patients who don't know the clinic yet."
  ],
  "cost_para": "Every one of these searches is a patient who has decided they need physical therapy and is choosing where to go. Right now those patients are handed Rooks County Health Center or a directory page, and rch.health is not part of the conversation. That is the highest intent moment in the whole patient journey and it is currently being answered by someone else.",
  "opportunity_para": "Winning here means rch.health is the clinic AI assistants and Google name when someone asks who does physical therapy in Plainville KS, not just when they type the clinic's name. Because four of the five slots on the main query are generic directories rather than real clinics, a genuine local clinic with real service pages has a clear route in. The competition for those positions is thinner than it looks.",
  "priority_moves": [
    {
      "title": "Build the service page patients search",
      "detail": "A dedicated physical therapy page written around how patients in Plainville actually phrase it, not internal service names. This is the asset that competes for the non-branded queries where rch.health is currently absent."
    },
    {
      "title": "Structure content for AI answer engines",
      "detail": "Add clear question and answer sections, service schema and plain factual statements about location, conditions treated and how to book. AI assistants quote content they can parse and attribute, and right now they are quoting directories instead."
    },
    {
      "title": "Claim the directory listings working against you",
      "detail": "Sites like healthcare4ppl, npiprofile and allpages are ranking for these searches. Making sure rch.health's entries there are complete, accurate and consistent turns competing results into referral paths."
    },
    {
      "title": "Build local authority signals",
      "detail": "Consistent name, address and phone data across local sources plus locally relevant content gives search and AI systems the confidence to name rch.health for Plainville queries. This is what separates the clinic that gets named from the clinic that gets missed."
    }
  ],
  "primary_gap": "ai_search_visibility",
  "_facts": {
    "clinic": "rch.health",
    "city": "Plainville KS",
    "clinic_type": "physical therapy",
    "service_search_term": "physical therapy Plainville KS",
    "named_competitor": "Rookscountyhealthcenter",
    "competitor_domain": "rookscountyhealthcenter.com",
    "competitor_appears_for_query": "physical therapy Plainville KS",
    "client_absent_for_query": "physical therapy Plainville KS",
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": 0,
    "search_volume_term": "physical therapy Plainville KS",
    "competitor_owned_keywords": [],
    "strengths_do_not_attack": [],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "ai_search_visibility",
    "gap_no_named_competitor": false,
    "already_visible_on_ai_search": false,
    "keyword_gap": null,
    "gbp": {
      "rating": null,
      "reviews": null
    },
    "ai_rows": [
      {
        "query": "physical therapy Plainville KS",
        "client_rank": null,
        "competitors": [
          "rookscountyhealthcenter.com",
          "orthopedic.io",
          "healthcare4ppl.com",
          "npiprofile.com",
          "ks.allpages.com"
        ]
      },
      {
        "query": "best physical therapy Plainville KS",
        "client_rank": null,
        "competitors": [
          "rookscountyhealthcenter.com",
          "orthopedic.io",
          "ourhealthnetwork.com",
          "ks.allpages.com",
          "local.yahoo.com"
        ]
      },
      {
        "query": "top rated physical therapy Plainville KS",
        "client_rank": null,
        "competitors": []
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": null
    }
  },
  "_slots": {
    "tz": "America/Chicago",
    "total_available": 7,
    "sane_count": 7,
    "slots": [
      {
        "iso": "2026-07-24T08:30:00-05:00",
        "label": "Friday 24 Jul, 8:30am"
      },
      {
        "iso": "2026-07-24T11:30:00-05:00",
        "label": "Friday 24 Jul, 11:30am"
      }
    ],
    "booking_link": "https://link.growpatiently.com/widget/booking/h8awOfwWYQefNtOPMFHJ",
    "warning": null
  },
  "_lead": {
    "first": "Pam",
    "clinic": "rch.health",
    "city": "Plainville KS",
    "sender": "Hugo",
    "domain": "rch.health",
    "logo_url": "https://rookscountyhealthcenter.com/wp-content/uploads/2026/06/Top20.png"
  }
}