{
  "mirror": "Ah perfect, you caught me just as I was going through emails! Here's the video Hugo put together for you:",
  "email_body": "Ah perfect, you caught me just as I was going through emails! Here's the video Hugo put together for you:\n\n{VIDEO_LINK}\n\nHave a watch, and if you fancy a quick walkthrough of what I found, I happen to have a slot tomorrow at 2:10pm (ET). Would that work for you?\n\nSpeak soon,\nAlex",
  "video_script": "[on camera] Hi Alvaro, Hugo here, founder at Grow Patiently. I spotted one specific thing for tabularasaretreat.com and I wanted to show you rather than tell you. [screen: Google] I did what your patients do and searched 'clinic London'. [screen: results] Cleveland Clinic London shows up right there. Tabula Rasa Retreat isn't on that page at all. [screen: ChatGPT] Same story when I ask an AI assistant to recommend a clinic. It lists other names and skips yours. [screen: your site] You clearly do great work, but the patients who don't already know your name never find you, because those answers are owned by someone else. The fix is simple to picture. Make your site the one AI and Google reach for when someone searches for what you do. We get our clients consistently outranking their competition in both Google and AI search. We work with private healthcare clinics across the US, UK and Canada, and honestly AI search is the single biggest opportunity right now. If you've got 15 to 20 minutes, grab Tuesday 21 July at 2:10pm or Wednesday 22 July at 2:30pm New York time, and I'll walk you through exactly what to fix. Cheers, Alvaro.",
  "recap_line": "When patients search 'clinic London', Cleveland Clinic London appears and tabularasaretreat.com is nowhere on the page or in AI answers.",
  "video_topics": "your AI visibility, the competitor showing up instead, and a quick fix",
  "confidence_notes": [
    "'clinic London' shows ~20 searches/mo, so the sharper commercial angle is AI-assistant and non-branded discovery rather than raw volume on that exact term.",
    "Strongest confirmed opportunity is the iboga cluster (~6,900 combined monthly searches) currently owned by theibogainstitute.org."
  ],
  "doc_headline": "AI & Search Visibility \u2014 tabularasaretreat.com, London",
  "doc_intro": "When patients look up tabularasaretreat.com by name, you show up fine. The gap opens on the searches that bring NEW patients. For generic queries like 'clinic London', AI assistants and Google surface competitors such as Cleveland Clinic London while your site is absent. So you win the searches from people who already know you, and lose the ones from people still deciding where to go.",
  "ai_rows": [
    {
      "query": "clinic London",
      "visibility": "Not visible",
      "who_instead": "Cleveland Clinic London (clevelandcliniclondon.uk) leads, alongside cadoganclinic.com, my1health.com and anglomedical.com. The term itself draws ~20 searches/mo."
    },
    {
      "query": "best clinic London",
      "visibility": "Not visible",
      "who_instead": "Directories and press fill the answer: bookclinics.com, londonbest.uk, mylondon.news, cntraveller.com and thewellnesslondon.com."
    },
    {
      "query": "top rated clinic London",
      "visibility": "Not visible",
      "who_instead": "General directories / listings \u2014 no single clinic owns it, which makes it winnable."
    }
  ],
  "seo_bullets": [
    "tabularasaretreat.com ranks for 845 organic keywords, but the 'clinic London' discovery searches that introduce new patients aren't among them.",
    "'iboga' pulls ~6,600 searches/mo and is currently owned by theibogainstitute.org, not you.",
    "Related terms 'iboga treatment centers' (~210/mo) and 'iboga wellness institute' (~90/mo) are also captured by theibogainstitute.org.",
    "Your visible footprint skews branded; the non-branded terms that surface you to new patients are where competitors appear instead."
  ],
  "cost_para": "Every month, patients who are ready to book search generically for a clinic and get shown Cleveland Clinic London and a wall of directories instead of you. Those are high-intent people actively choosing where to go, and they never see tabularasaretreat.com. The iboga terms alone represent thousands of monthly searches landing on a competitor's page rather than yours.",
  "opportunity_para": "Winning means being the name AI assistants and Google surface for the non-branded discovery searches, not just the ones where someone already typed your clinic in. You already rank for 845 keywords and have a real site to build on, so the foundation is there. Structuring that authority around the terms new patients actually use is what turns visibility into booked appointments.",
  "priority_moves": [
    {
      "title": "Win the iboga discovery terms",
      "detail": "Build authoritative, patient-facing content targeting 'iboga' and its variants so tabularasaretreat.com starts capturing the ~6,900 combined monthly searches currently owned by theibogainstitute.org."
    },
    {
      "title": "Structure content for AI answers",
      "detail": "Format your key pages so ChatGPT and Gemini can cite you directly when someone asks them to recommend a clinic, using clear questions, answers and schema."
    },
    {
      "title": "Own the generic clinic searches",
      "detail": "Target 'clinic London' and 'best/top rated clinic London' with dedicated content and local signals so you appear where Cleveland Clinic London and the directories currently do."
    },
    {
      "title": "Widen beyond branded search",
      "detail": "Rebalance your footprint from branded queries toward the non-branded discovery terms that put you in front of patients who don't yet know your name."
    }
  ],
  "primary_gap": "ai_search_visibility",
  "_facts": {
    "clinic": "tabularasaretreat.com",
    "city": "London",
    "clinic_type": "clinic",
    "service_search_term": "clinic London",
    "named_competitor": "Clevelandcliniclondon.Uk",
    "competitor_domain": "clevelandcliniclondon.uk",
    "competitor_appears_for_query": "clinic London",
    "client_absent_for_query": "clinic London",
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": 20,
    "search_volume_term": "clinic London",
    "competitor_owned_keywords": [
      {
        "keyword": "iboga",
        "volume": 6600,
        "owned_by": "theibogainstitute.org"
      },
      {
        "keyword": "iboga wellness institute",
        "volume": 90,
        "owned_by": "theibogainstitute.org"
      },
      {
        "keyword": "iboga treatment centers",
        "volume": 210,
        "owned_by": "theibogainstitute.org"
      }
    ],
    "strengths_do_not_attack": [],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "ai_search_visibility",
    "already_visible_on_ai_search": false,
    "keyword_gap": {
      "term": "iboga",
      "volume": 6600,
      "owned_by": "theibogainstitute.org"
    },
    "gbp": {
      "rating": null,
      "reviews": null
    },
    "ai_rows": [
      {
        "query": "clinic London",
        "client_rank": null,
        "competitors": [
          "clevelandcliniclondon.uk",
          "cadoganclinic.com",
          "my1health.com",
          "anglomedical.com"
        ]
      },
      {
        "query": "best clinic London",
        "client_rank": null,
        "competitors": [
          "bookclinics.com",
          "londonbest.uk",
          "mylondon.news",
          "cntraveller.com",
          "thewellnesslondon.com"
        ]
      },
      {
        "query": "top rated clinic London",
        "client_rank": null,
        "competitors": []
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": "845"
    }
  },
  "_slots": {
    "tz": "America/New_York",
    "total_available": 5,
    "sane_count": 4,
    "slots": [
      {
        "iso": "2026-07-21T14:10:00-04:00",
        "label": "Tuesday 21 Jul, 2:10pm"
      },
      {
        "iso": "2026-07-22T14:30:00-04:00",
        "label": "Wednesday 22 Jul, 2:30pm"
      }
    ],
    "booking_link": "https://link.growpatiently.com/widget/booking/eEo95BMtLe2JI2cfZ9Ay",
    "warning": null
  },
  "_lead": {
    "first": "Alvaro",
    "clinic": "tabularasaretreat.com",
    "city": "London",
    "sender": "Alex",
    "domain": "tabularasaretreat.com",
    "logo_url": null
  }
}