{
  "mirror": "Here it is, Nicola.",
  "email_body": "Here it is, Nicola.\n\nHugo, our founder, put it together for you:\n{VIDEO_LINK}\n\nIt's a short video showing where AI assistants and Google point patients instead of The Implant Centre.\n\nBest next step is a quick 15-20 min call with Hugo, our founder. He'll walk you through what we're seeing and what needs to be done to fix it. Happy to have you on it or whoever owns marketing.\n\nTuesday 23 Jun, 11:30am (New York time)\nTuesday 30 Jun, 2:30pm (New York time)\nWhich of those works best for you? Or grab another time in our live calendar: {BOOKING_LINK}\n\nBest, Alex",
  "video_script": "[Hugo on camera] Hi Nicola, Hugo here from Grow Patiently. I want to show you one specific opportunity for The Implant Centre. [screen: search bar] I did what your patients do and searched 'med spa'. [screen: results page] Medspa.com comes up right away, and The Implant Centre is nowhere to be found. That term gets around 33,100 searches a month, and every one of those is a patient looking for exactly what you offer. [screen: AI assistant answer] Picture an AI assistant naming your clinic first when someone asks where to go. That is the fix. We get our clients consistently outranking their competition in both Google and AI search. We work only with private healthcare clinics across the US, UK and Canada, and AI-search visibility is the single biggest opportunity right now. Grab 15-20 minutes with me, Tuesday 23 Jun at 11:30am or Tuesday 30 Jun at 2:30pm, New York time, and I will show you exactly how. Best, Hugo.",
  "recap_line": "When patients search 'med spa', Medspa.com shows up and The Implant Centre is absent, despite around 33,100 searches a month for that term.",
  "video_topics": "your AI visibility, the competitor showing up instead, and a quick fix",
  "confidence_notes": [
    "Confirmed facts list the service term as 'med spa' while the clinic is named The Implant Centre and the competitor keywords are dental-implant focused. The email and video follow the confirmed 'med spa' gap, but that term mismatch is worth Hugo's eye before sending."
  ],
  "doc_headline": "AI & Search Visibility: The Implant Centre",
  "doc_intro": "When someone already knows The Implant Centre and searches your name, you show up well, backed by a strong 4.8 star profile from 275 reviews. But when a new patient turns to ChatGPT, Gemini or Google and searches a generic term like 'med spa', the answer points them somewhere else. This report shows where those new-patient searches lead today and how to make The Implant Centre the clinic they surface.",
  "ai_rows": [
    {
      "query": "med spa",
      "visibility": "Not visible",
      "who_instead": "Medspa.com leads, alongside viomedspa.com, medicalspalocator.com, medspaguru.com and searchmedspas.com. This term draws around 33,100 searches a month."
    }
  ],
  "seo_bullets": [
    "The Implant Centre ranks for around 170 organic keywords.",
    "Competitor albancitydental.com owns 'postole' at roughly 170 searches a month.",
    "albancitydental.com also captures 'best dental implants london' (90/mo) and 'dental implants hertfordshire' (50/mo).",
    "The high-intent term 'med spa' draws around 33,100 searches a month, and The Implant Centre is absent from it.",
    "Visibility is concentrated on branded searches, while the non-branded discovery terms that bring new patients are held by competitors."
  ],
  "cost_para": "Every month, ready-to-book patients search generic terms like 'med spa' and never see The Implant Centre, because competitors fill those answers in both Google and AI assistants. These are the highest-intent searches you have, people actively looking for the service rather than your name. Right now that demand is quietly flowing to the clinics that show up instead.",
  "opportunity_para": "Winning looks like being the clinic that AI assistants and Google surface when patients run those non-branded discovery searches, not just when they already know your name. Your existing strengths, a 4.8 star profile from 275 reviews and an established presence, make The Implant Centre well placed to capture those terms quickly once the right pages and signals are in place.",
  "priority_moves": [
    {
      "title": "Target high-volume non-branded terms",
      "detail": "Build dedicated pages and content around 'med spa' and related generic searches so The Implant Centre starts appearing where new patients look, not only for your own name."
    },
    {
      "title": "Structure content for AI answer engines",
      "detail": "Add clear, structured service and Q&A content that ChatGPT and Gemini can cite, so AI assistants name The Implant Centre when patients ask for a recommendation."
    },
    {
      "title": "Reclaim competitor-held keywords",
      "detail": "Go after the terms albancitydental.com currently owns, such as 'postole' and 'best dental implants london', with focused pages built to outrank them."
    },
    {
      "title": "Turn reviews into ranking signals",
      "detail": "Channel your 4.8 star, 275 review reputation into local schema and authority signals so that strength actually lifts your standing in search and AI results."
    }
  ],
  "primary_gap": "ai_search_visibility",
  "_facts": {
    "clinic": "The Implant Centre",
    "city": "",
    "clinic_type": "med spa",
    "service_search_term": "med spa",
    "named_competitor": "Medspa",
    "competitor_domain": "medspa.com",
    "competitor_appears_for_query": "med spa",
    "client_absent_for_query": "med spa",
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": 33100,
    "search_volume_term": "med spa",
    "competitor_owned_keywords": [
      {
        "keyword": "postole",
        "volume": 170,
        "owned_by": "albancitydental.com"
      },
      {
        "keyword": "dental implants hertfordshire",
        "volume": 50,
        "owned_by": "albancitydental.com"
      },
      {
        "keyword": "best dental implants london",
        "volume": 90,
        "owned_by": "albancitydental.com"
      }
    ],
    "strengths_do_not_attack": [
      "Google Business Profile is strong: 4.8\u2605 from 275 reviews"
    ],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "ai_search_visibility",
    "already_visible_on_ai_search": false,
    "keyword_gap": {
      "term": "postole",
      "volume": 170,
      "owned_by": "albancitydental.com"
    },
    "gbp": {
      "rating": 4.8,
      "reviews": 275
    },
    "ai_rows": [
      {
        "query": "med spa",
        "client_rank": null,
        "competitors": [
          "medspa.com",
          "viomedspa.com",
          "medicalspalocator.com",
          "medspaguru.com",
          "searchmedspas.com"
        ]
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": "170"
    }
  },
  "_slots": {
    "tz": "America/New_York",
    "total_available": 11,
    "sane_count": 11,
    "slots": [
      {
        "iso": "2026-06-23T11:30:00-04:00",
        "label": "Tuesday 23 Jun, 11:30am"
      },
      {
        "iso": "2026-06-30T14:30:00-04:00",
        "label": "Tuesday 30 Jun, 2:30pm"
      }
    ],
    "booking_link": "https://link.growpatiently.com/widget/booking/eEo95BMtLe2JI2cfZ9Ay",
    "warning": null
  },
  "_lead": {
    "first": "Nicola",
    "clinic": "The Implant Centre",
    "city": "",
    "sender": "Alex",
    "domain": "theimplantcentre.com",
    "logo_url": null
  }
}