{
  "mirror": "You said to send it over, Matt \u2014 so here it is.",
  "email_body": "You said to send it over, Matt \u2014 so here it is.\n\nHere's the video: {VIDEO_LINK}\n\nIt's under 3 minutes and walks through one thing I noticed when I searched the way your patients do \u2014 a competitor is showing up for it and Village Chiropractic isn't.\n\nThe fix itself is straightforward, but the bigger picture is about owning how AI assistants and Google answer when someone's looking for a chiropractor in Oakland \u2014 not just when they already know your name.\n\nIf it's useful, I'd love 15-20 minutes by phone to walk you (or whoever runs your marketing) through exactly how we'd close that gap and what it would look like.\n\nTwo times that work on my end: Tuesday 16 Jun, 8:50am (Los Angeles time) or Thursday 18 Jun, 10:10am (Los Angeles time). Grab whichever suits: {BOOKING_LINK}\n\nBest, Hugo",
  "video_script": "[face to camera] Hey Matt, Hugo here \u2014 quick one, about 90 seconds, on the single biggest opportunity I see for Village Chiropractic right now.\n\n[screen: Google search bar] I did what your patients do and searched 'chiropractor Oakland CA'. [screen: results] Oakland Life Chiro shows up \u2014 and Village Chiropractic isn't there. Same when I asked ChatGPT and Gemini the same question.\n\n[screen: search volume] That term gets searched around 50 times a month in your area, and every one of those is someone ready to book who's being handed to a competitor instead.\n\n[screen: audit doc] The fix is simple to picture: make your clinic the answer those engines give, not just the result that appears once someone already knows your name.\n\nThat's what we do \u2014 we get our clients consistently outranking their competition in both Google and AI search.\n\n[face] We work with private healthcare clinics across the US, UK and Canada, and AI search is the single biggest opportunity in the space right now.\n\nGive me 15-20 minutes and I'll show you exactly how \u2014 Tuesday the 16th at 8:50am or Thursday the 18th at 10:10am, your time. Best, Hugo",
  "recap_line": "Oakland Life Chiro shows up for 'chiropractor Oakland CA' (~50 searches/mo) in both Google and AI search while Village Chiropractic is absent for that new-patient term.",
  "video_topics": "your AI visibility, the competitor showing up instead, and a quick fix",
  "confidence_notes": [
    "Mirror line uses Matt's actual reply text ('Sure, send it over').",
    "Search volume for the primary term 'chiropractor Oakland CA' is confirmed but modest (~50/mo), so it's framed around buyer intent/quality rather than raw volume.",
    "SEO authority score was not available in the data, so it was omitted from the bullets rather than estimated.",
    "Competitor branded keywords belong to thesourceoakland.com (a different clinic) and are presented as evidence of a rival owning its branded demand, not as terms Village should chase."
  ],
  "doc_headline": "AI & Search Visibility \u2014 Village Chiropractic & Wellness Center, Oakland CA",
  "doc_intro": "When patients research a clinic like yours through AI assistants like ChatGPT and Gemini, or through Google, Village Chiropractic shows up reliably for your own name \u2014 but disappears for the generic searches that bring in brand-new patients. Search 'chiropractor Oakland CA' and competitors fill the answer while you're absent. In short: strong branded visibility, no non-branded reach into the discovery searches that actually grow the practice.",
  "doc_intro_note": "",
  "ai_rows": [
    {
      "query": "chiropractor Oakland CA",
      "visibility": "Not visible",
      "who_instead": "oaklandlifechiro.com, northoaklandchiro.com and oaklandchiropracticcare.com appear instead \u2014 for a term searched roughly 50 times a month in your area."
    },
    {
      "query": "best chiropractor Oakland",
      "visibility": "Not visible",
      "who_instead": "Third-party directories take the answer \u2014 doctor.webmd.com and oaklandmagazine.com \u2014 rather than any single local clinic."
    },
    {
      "query": "back pain doctor Oakland",
      "visibility": "Not visible",
      "who_instead": "General directories / listings \u2014 no single clinic owns it, which makes it winnable."
    }
  ],
  "seo_bullets": [
    "51 organic keywords currently indexed for the site \u2014 a thin footprint for a clinic in a market this size.",
    "Zero visibility on the non-branded search 'chiropractor Oakland CA' (~50 searches/mo), the exact term that surfaces new patients.",
    "A nearby competitor, thesourceoakland.com, owns its branded demand: 'the source chiropractic' (720/mo), 'source chiropractic' (90/mo) and 'the source chiropractic oakland' (70/mo) \u2014 about 880 searches/mo locked to one clinic.",
    "The pattern is branded-without-non-branded: you're found when someone already knows your name, invisible on the generic discovery searches."
  ],
  "cost_para": "Every patient who searches generically \u2014 'chiropractor Oakland CA', 'best chiropractor Oakland' \u2014 is a high-intent person ready to book, and right now they never see Village Chiropractic because competitors and directories fill those answers first. These aren't browsers; they're people actively choosing a clinic today. That demand is being routed to whoever shows up, and at the moment that isn't you.",
  "opportunity_para": "Winning here means being the clinic that AI assistants and Google surface for the non-branded discovery searches \u2014 the moment a patient is deciding, not just confirming a name they already had. And you're well placed to capture it fast: a 4.9\u2605 profile from 62 reviews and a site that loads at 99/100 are exactly the trust and technical signals these engines reward, so the foundation is already strong. The missing piece is visibility on the terms that matter, not a rebuild.",
  "priority_moves": [
    {
      "title": "Win 'chiropractor Oakland CA'",
      "detail": "Build a focused, locally-optimised page and content cluster around the non-branded discovery term so you appear alongside (and ahead of) Oakland Life Chiro for the searches that bring new patients."
    },
    {
      "title": "Structure content for AI answer engines",
      "detail": "Add clear service pages, FAQ content and structured data so ChatGPT and Gemini can confidently cite Village Chiropractic as the answer to 'chiropractor in Oakland' style questions."
    },
    {
      "title": "Leverage your review strength locally",
      "detail": "Put the 4.9\u2605/62-review signal to work with consistent local citations and Google Business posts, reinforcing the authority that both Google and AI models lean on when choosing who to surface."
    },
    {
      "title": "Publish service-specific intent pages",
      "detail": "Create dedicated pages for your active release technique focus and conditions like back pain, capturing searches such as 'back pain doctor Oakland' that no single clinic currently owns."
    }
  ],
  "primary_gap": "ai_search_visibility",
  "_facts": {
    "clinic": "Village Chiropractic & Wellness Center",
    "city": "Oakland CA",
    "clinic_type": "active release technique",
    "service_search_term": "chiropractor Oakland CA",
    "named_competitor": "Oaklandlifechiro",
    "competitor_domain": "oaklandlifechiro.com",
    "competitor_appears_for_query": "chiropractor Oakland CA",
    "client_absent_for_query": "chiropractor Oakland CA",
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": 50,
    "search_volume_term": "chiropractor Oakland CA",
    "competitor_owned_keywords": [
      {
        "keyword": "the source chiropractic",
        "volume": 720,
        "owned_by": "thesourceoakland.com"
      },
      {
        "keyword": "the source chiropractic oakland",
        "volume": 70,
        "owned_by": "thesourceoakland.com"
      },
      {
        "keyword": "source chiropractic",
        "volume": 90,
        "owned_by": "thesourceoakland.com"
      }
    ],
    "strengths_do_not_attack": [
      "Google Business Profile is strong: 4.9\u2605 from 62 reviews",
      "Website is fast (PageSpeed 99/100) \u2014 do NOT claim it's slow"
    ],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "ai_search_visibility",
    "already_visible_on_ai_search": false,
    "keyword_gap": null,
    "gbp": {
      "rating": 4.9,
      "reviews": 62
    },
    "ai_rows": [
      {
        "query": "chiropractor Oakland CA",
        "client_rank": null,
        "competitors": [
          "oaklandlifechiro.com",
          "northoaklandchiro.com",
          "oaklandchiropracticcare.com"
        ]
      },
      {
        "query": "best chiropractor Oakland",
        "client_rank": null,
        "competitors": [
          "doctor.webmd.com",
          "oaklandmagazine.com"
        ]
      },
      {
        "query": "back pain doctor Oakland",
        "client_rank": null,
        "competitors": []
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": "51"
    }
  },
  "_slots": {
    "tz": "America/Los_Angeles",
    "total_available": 10,
    "sane_count": 9,
    "slots": [
      {
        "iso": "2026-06-16T08:50:00-07:00",
        "label": "Tuesday 16 Jun, 8:50am"
      },
      {
        "iso": "2026-06-18T10:10:00-07:00",
        "label": "Thursday 18 Jun, 10:10am"
      }
    ],
    "booking_link": "https://link.growpatiently.com/widget/booking/eEo95BMtLe2JI2cfZ9Ay",
    "warning": null
  },
  "_lead": {
    "first": "Matt",
    "clinic": "Village Chiropractic & Wellness Center",
    "city": "Oakland CA",
    "sender": "Hugo",
    "domain": "villagechiropracticoakland.com",
    "logo_url": "https://villagechiropracticoakland.com/wp-content/uploads/2019/11/button_home-300x300.png"
  }
}