{
  "mirror": "Ah perfect, you caught me just as I was going through emails! Here's the video Hugo put together for you:",
  "email_body": "Ah perfect, you caught me just as I was going through emails! Here's the video Hugo put together for you:\n\n{VIDEO_LINK}\n\nHave a watch, and if you fancy a quick walkthrough of what I found, I happen to have a slot tomorrow at 10:50am (ET). Would that work for you?\n\nSpeak soon,\nAlex",
  "video_script": "[face to camera] Hi Ksenya, Hugo here from Grow Patiently. I spotted one specific opportunity for wellnessplace.ca and wanted to show you. [screen: Google] I did what your patients do and searched 'chiropractor Newmarket ON'. Good news first. Your Google profile is genuinely strong, five stars from 113 reviews, so people who already know you find you easily. [screen: keyword list] Here's the gap. There's a set of high-intent searches in your market that a competitor, Total Health and Wellness Clinic, is quietly capturing. One term alone pulls around 110 searches a month, and wellnessplace.ca isn't showing up for it. [screen: your homepage] The fix is making your site the obvious answer for those non-branded, ready-to-book searches, not just your own name. [screen: face] The reason I'm confident: we get our clients consistently outranking their competition in both Google and AI search. We work with private healthcare clinics across the US, UK and Canada, and AI search is the single biggest opportunity right now. If you've got 15 to 20 minutes, I'd love to walk you through it. I've got Monday 20 July at 10:50am or Tuesday 21 July at 2:10pm, New York time. Grab whichever works. Speak soon, Ksenya.",
  "recap_line": "wellnessplace.ca shows up for its own name but not for the high-intent, non-branded searches in Newmarket where Total Health and Wellness Clinic is capturing around 110 searches a month.",
  "video_topics": "your search visibility, the competitor capturing patients instead, and a quick fix",
  "confidence_notes": [],
  "doc_headline": "AI & Search Visibility: wellnessplace.ca, Newmarket ON",
  "doc_intro": "When patients research a chiropractor in Newmarket through AI assistants like ChatGPT and Gemini or a plain Google search, wellnessplace.ca reliably appears for its own name and its 113 five star reviews do the rest. The pattern shifts on the non-branded, new-patient searches. There wellnessplace.ca is largely absent while other Newmarket clinics fill the answers. That gap is where tomorrow's patients are being routed elsewhere.",
  "ai_rows": [
    {
      "query": "chiropractor Newmarket ON",
      "visibility": "Not visible",
      "who_instead": "General directories and listings. No single clinic owns it."
    },
    {
      "query": "best chiropractor Newmarket ON",
      "visibility": "Not visible",
      "who_instead": "General directories and listings. No single clinic owns it."
    },
    {
      "query": "top rated chiropractor Newmarket ON",
      "visibility": "Not visible",
      "who_instead": "General directories and listings. No single clinic owns it."
    }
  ],
  "seo_bullets": [
    "Only 5 organic keywords currently drive traffic to wellnessplace.ca.",
    "totalhealthandwellnessclinic.ca owns 'kim underwood' (110 searches/mo) and 'dass 763' (90 searches/mo) in your market.",
    "wellnessplaceky.com ranks for 'dawson wellness' (110 searches/mo).",
    "Visibility is concentrated on branded terms, while the non-branded, new-patient searches are being captured by competitors."
  ],
  "cost_para": "Every month, ready-to-book patients in Newmarket search generically for a chiropractor and never see wellnessplace.ca, because competitors like Total Health and Wellness Clinic are the ones filling those answers. These are high-intent searchers who don't already know your name, which is exactly the audience that grows a practice. Right now that traffic is landing on other clinics' sites.",
  "opportunity_para": "Winning looks like being the clinic that AI assistants and Google surface first for the non-branded discovery searches, not just for people already looking for you by name. Your foundation is strong, with a five star reputation across 113 reviews and an established site. That existing trust means once these searches point to you, you're well placed to convert them fast.",
  "priority_moves": [
    {
      "title": "Win the non-branded searches",
      "detail": "Build and optimise pages targeting the generic 'chiropractor Newmarket' searches that competitors currently own, so new patients find you first."
    },
    {
      "title": "Structure content for AI answers",
      "detail": "Format service and location content so ChatGPT and Gemini can cite wellnessplace.ca directly when patients ask them to recommend a chiropractor."
    },
    {
      "title": "Reclaim competitor keyword ground",
      "detail": "Target the high-volume market terms totalhealthandwellnessclinic.ca is capturing so their traffic starts flowing to you instead."
    },
    {
      "title": "Turn reviews into local authority",
      "detail": "Leverage your 113 five star reviews with local schema and Google Business signals to strengthen ranking for Newmarket searches."
    }
  ],
  "primary_gap": "keyword_gap",
  "_facts": {
    "clinic": "wellnessplace.ca",
    "city": "Newmarket ON",
    "clinic_type": "chiropractor",
    "service_search_term": "chiropractor Newmarket ON",
    "named_competitor": null,
    "competitor_domain": null,
    "competitor_appears_for_query": null,
    "client_absent_for_query": null,
    "client_rank_when_present": null,
    "client_semrush_rank_top100": null,
    "search_volume": null,
    "search_volume_term": "chiropractor Newmarket ON",
    "competitor_owned_keywords": [
      {
        "keyword": "dawson wellness",
        "volume": 110,
        "owned_by": "wellnessplaceky.com"
      },
      {
        "keyword": "kim underwood",
        "volume": 110,
        "owned_by": "totalhealthandwellnessclinic.ca"
      },
      {
        "keyword": "dass 763",
        "volume": 90,
        "owned_by": "totalhealthandwellnessclinic.ca"
      }
    ],
    "strengths_do_not_attack": [
      "Google Business Profile is strong: 5\u2605 from 113 reviews"
    ],
    "approved_proof_points": [
      "we get our clients consistently outranking their competition in both Google and AI search",
      "our average client stays with us well over a year",
      "we've had clients double their revenue"
    ],
    "PRIMARY_GAP": "keyword_gap",
    "already_visible_on_ai_search": false,
    "keyword_gap": {
      "term": "kim underwood",
      "volume": 110,
      "owned_by": "totalhealthandwellnessclinic.ca"
    },
    "gbp": {
      "rating": 5,
      "reviews": 113
    },
    "ai_rows": [
      {
        "query": "chiropractor Newmarket ON",
        "client_rank": null,
        "competitors": []
      },
      {
        "query": "best chiropractor Newmarket ON",
        "client_rank": null,
        "competitors": []
      },
      {
        "query": "top rated chiropractor Newmarket ON",
        "client_rank": null,
        "competitors": []
      }
    ],
    "seo_stats": {
      "authority": null,
      "organic_keywords": "5"
    }
  },
  "_slots": {
    "tz": "America/New_York",
    "total_available": 5,
    "sane_count": 4,
    "slots": [
      {
        "iso": "2026-07-20T10:50:00-04:00",
        "label": "Monday 20 Jul, 10:50am"
      },
      {
        "iso": "2026-07-21T14:10:00-04:00",
        "label": "Tuesday 21 Jul, 2:10pm"
      }
    ],
    "booking_link": "https://link.growpatiently.com/widget/booking/eEo95BMtLe2JI2cfZ9Ay",
    "warning": null
  },
  "_lead": {
    "first": "Ksenya",
    "clinic": "wellnessplace.ca",
    "city": "Newmarket ON",
    "sender": "Alex",
    "domain": "wellnessplace.ca",
    "logo_url": "https://wellnessplace.ca/wp-content/uploads/2025/10/Ksenya-Helping-Patient-scaled.jpg"
  }
}