AI & Search Visibility: wellnessplace.ca, Newmarket ON
AI & Search Visibility Audit · 2026-07-19
When patients research a chiropractor in Newmarket through AI assistants like ChatGPT and Gemini or a plain Google search, wellnessplace.ca reliably appears for its own name and its 113 five star reviews do the rest. The pattern shifts on the non-branded, new-patient searches. There wellnessplace.ca is largely absent while other Newmarket clinics fill the answers. That gap is where tomorrow's patients are being routed elsewhere.
Visibility by patient search — AI & Google
| What a patient searches | Your visibility | Who shows up instead |
|---|---|---|
| “chiropractor Newmarket ON” | Not visible | General directories and listings. No single clinic owns it. |
| “best chiropractor Newmarket ON” | Not visible | General directories and listings. No single clinic owns it. |
| “top rated chiropractor Newmarket ON” | Not visible | General directories and listings. No single clinic owns it. |
The underlying data
- Only 5 organic keywords currently drive traffic to wellnessplace.ca.
- totalhealthandwellnessclinic.ca owns 'kim underwood' (110 searches/mo) and 'dass 763' (90 searches/mo) in your market.
- wellnessplaceky.com ranks for 'dawson wellness' (110 searches/mo).
- Visibility is concentrated on branded terms, while the non-branded, new-patient searches are being captured by competitors.
What this gap is costing you
Every month, ready-to-book patients in Newmarket search generically for a chiropractor and never see wellnessplace.ca, because competitors like Total Health and Wellness Clinic are the ones filling those answers. These are high-intent searchers who don't already know your name, which is exactly the audience that grows a practice. Right now that traffic is landing on other clinics' sites.
What winning looks like
Winning looks like being the clinic that AI assistants and Google surface first for the non-branded discovery searches, not just for people already looking for you by name. Your foundation is strong, with a five star reputation across 113 reviews and an established site. That existing trust means once these searches point to you, you're well placed to convert them fast.
Where we’d start
1
Win the non-branded searches
Build and optimise pages targeting the generic 'chiropractor Newmarket' searches that competitors currently own, so new patients find you first.
2
Structure content for AI answers
Format service and location content so ChatGPT and Gemini can cite wellnessplace.ca directly when patients ask them to recommend a chiropractor.
3
Reclaim competitor keyword ground
Target the high-volume market terms totalhealthandwellnessclinic.ca is capturing so their traffic starts flowing to you instead.
4
Turn reviews into local authority
Leverage your 113 five star reviews with local schema and Google Business signals to strengthen ranking for Newmarket searches.
What’s already working in your favour: Google Business Profile is strong: 5★ from 113 reviews.
The opportunity
wellnessplace.ca shows up for its own name but not for the high-intent, non-branded searches in Newmarket where Total Health and Wellness Clinic is capturing around 110 searches a month. On a quick 15–20 minute call we’ll show you exactly how we’d get wellnessplace.ca into those answers — in Google and the AI assistants your patients now ask first.
Prepared by Grow Patiently for wellnessplace.ca · live Google, AI-search & SEMrush data